Written by Bill Michael
eMarketing Manager, Xerox Corporation
For Matrix Imaging Services, a provider of document processing services for the past 27 years, the goal was quite simple: to add color impact and personalization to transactional statements and promotional direct mailings…all at an affordable price.
As a service bureau with a customer base of upwards a thousand clients, Matrix Imaging had grown accustomed to offering statements and mailing solutions through their offset devices. This provided two key benefits: a cost-effective solution for long run lengths and the addition of color. But a major element was lacking with the inability to add variable data and personalization. For that, an additional print run was required using Matrix Imaging’s Xerox Nuvera to overprint variable information.
Enter the Xerox Color 8250 Production Printer. This cost-effective, high-speed cut-sheet system has provided Matrix Imaging with the ability to deliver high volume business-quality color on uncoated paper.