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Results of recent surveys conducted by InfoTrends regarding the TransPromo documents:

• Consumers when asked if they have a preference for receiving traditional statements or personalized statements that contain some relevant and/or useful information to the recipients, the majority (63%) voted for the TransPromo document.
• 36% of survey respondents indicated that they are already combining marketing messages with their transaction data and presenting the two in one printed document, and another 33% stated that they plan to do so within the next 5 years.
• Of 212 document owners who were responsible for the purchase and/or development of direct mail programs.
• 27% indicated that they are currently including transactional information in their direct mail documents
• and an additional 24% plan to do so by 2010.