Honoring Women of Distinction

This Week:

Pat McGrew, EDP

Data-driven Communications Segment Evangelist

Kodak

OutputLinks salutes all of its Women of Distinction honorees who have received the award over the years, and this week we recognize industry expert and Kodak’s Data-driven Communications Segment Evangelist, Pat McGrew, EDP.

The OutputLinks Women of Distinction Award celebrates the diverse achievements and contributions of outstanding and high-profile women in the HVTO industry. McGrew received the distinction in 2002.

In her role as Kodak’s evangelist for TransPromo customer communications, McGrew works with customers to promote top line growth through the enhancement of their print products.

In her 25 years in the information delivery industry, McGrew has performed in a variety of capacities, most recently specializing in strategic marketing planning, strategic and tactical audits of information delivery projects, as well as product triage, strategic product design reviews, document strategy reviews, usability audits for Web-enabled applications, design reviews and project management. She has also been the principal researcher on a number studies for independent consultancies covering color in transaction print and the future of print and mail for transaction documents.

For several years, McGrew worked in the Strategic Planning organization at Pitney Bowes Management Services working with Corporate Research, the European sales organization, and the technology planning teams to develop the next generation of offerings for the company. She earned her Electronic Document Professional (EDP) certification from Xplor International in 1992 and has maintained that certification through on-going work in the industry.

McGrew was the president and CEO of GenText, Inc. a software development company focused on high speed printer data stream transforms as well as the tactical issues of working with legacy data and the Internet. In 1998, after engineering and managing the sale of GenText, she formed McGrew + McDaniel Group, Inc. to provide research in information delivery areas including outsourcing and emerging technologies, and a publishing company.

McGrew is the co-author of seven books covering a variety of aspects of information delivery in multi-channel enterprise environments, as well as the author of major research studies and dozens of articles in the trade press covering business continuity, disaster recovery, records management, print-and-mail innovations, compliance issues, document strategy auditing, the European statement printing market and other topics.

McGrew also writes for the trade press and she is the co-author of books including In House Publishing in a Mainframe Environment (Macmillan - 1st ed./McGraw-Hill - 2nd ed.), Online Text Management: Hypertext and other techniques (McGraw-Hill), Critical Mass: A Primer for Living with the Future (MC2 Books), and Wrestling Legacy Data to the Web & Beyond (MC2 Books).

Since 1990, she has been a frequent author in the trade press, including Xploration Journal, Document magazine, OnDemandJournal and other trade publications. She is the editor of the Xploration Journal and Xplorer newsletter for Xplor International, an electronic document systems user group, sits on the advisory board for Document magazine, and the PPML Technical Working Group where she serves as the specification editor. She is the first person to be awarded the EDP Award of Merit by OutputLinks, and was a member of the first class of Women of Distinction in the High Volume Transaction Output Industry.

OutputLinks congratulates and thanks Pat McGrew for all that she does within the industry!

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