Xerox leadership and
vision on display at PODis AppForum for digital printing
Rochester, NY —
September 20, 2011 — PODi, the Digital Printing Initiative, has announced
that Xerox will be a Gold Sponsor at the 10th annual AppForum, the industry’s
leading international digital printing conference, http://www.AppForum.org
, January 23 – 25, 2012 at Tropicana Las Vegas. PODi is also pleased to
welcome Avanti and PrinterPresence as AppForum Bronze sponsors. Thought
leadership and innovative sponsors are staples at this cornerstone event for
the digital printing industry. “AppForum provides us with the most impressive
and relevant information downloads in the industry,” says attendee Alin Jacobs,
Chief Marketing Architect at iC3. “It’s my favorite Thought Leadership
Conference.”
“AppForum is where
vendors with new ideas and exciting product developments connect with users
looking for ways to be more efficient, generate more revenue, or make higher
profits,” says PODi president, Rab Govil. “It’s not a trade show. It’s a truly
independent forum, attended by decision makers ready for quiet one-to-one
discussions with top industry movers like Xerox. They’re here to learn how they
can make more money with digital print.”
Gina Testa, Vice
President, Worldwide Graphic Communications for Xerox Corporation, says, “Xerox
provides value for all aspects of a digital business so our customers can focus
on what matters most to them. We deliver that value by offering market leading
technology, award winning workflow automation, results-generating business
development and proven production consulting services. PODi continues to do its
part by dedicating a conference to industry leading applications, giving
printers the education, tools and insight needed to be successful in today’s
demanding marketplace.” www.xerox.com/digital-printing
“There are more ways
than ever for attendees to easily connect with all of our sponsors this year,”
says event organizer and PODi Affiliate Caslon’s GM, David Erlandson. “Our new
Tools and Technology Track features panel discussions on tech topics like
web-to-print, Personalized URLs or QR codes, led by experts from sponsoring
companies. The audience will have a unique opportunity to learn from
specialists and hear several points of view.” Additional sponsor-customer touch
points include new scheduled product demos, enhanced interactivity at Vendor
Fair and Intro Hour, and the popular Gold Sponsor educational sessions
presented by successful customers.
“PODi’s AppForum is,
by far, the “must attend” event of the year for those folks looking to drive
the digital side of their business forward,” says Avanti’s EVP Stephen
McWilliam. “Multi-vendor shops are a reality – getting everything seamlessly
communicating is, therefore, the big challenge. Avanti is proud to have a tight
integration of its Print MIS software with the majority of the industry’s top
vendors.” www.avantisystems.com
PrinterPresence’
President, Tawnya Starr says, “PODi brings together the best of the best in the
industry from vendors to attendees. These are all businesses with a passion for
the industry and are relentless in looking for new opportunities using
technology and creativity. The PODi AppForum is one of the few events in the
industry where vendors and attendees collaborate and share ideas. This is a must
attend for PrinterPresence and one we are proud to sponsor.” www.printerpresence.com
PODi’s AppForum is a
three-day educational digital printing conference, featuring Pre-Conference
Intensives plus two days of breakout sessions, combined with networking
opportunities and a Vendor Fair. Session topics range from collateral/brand
management solutions and ecommerce to innovative business strategies, solution
sales training, tips for transitioning to a more profitable marketing services
model, and new developments in digital printing technology.
A limited number of
sponsorship opportunities for AppForum are available. All sponsors signed
before December 1 will be considered for a Tools and Technology discussion
panel. Get more information at www.AppForum.org/sponsors-info
The
AppForum is produced by Caslon, a PODi Affiliate. For more information on the
2012 AppForum, visit www.AppForum.org
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About the AppForum
The
annual AppForum is the only digital printing conference dedicated exclusively
to marketing applications powered by digital print with a truly independent,
vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources,
industry contacts, and expertise come together once a year to make the AppForum
the cornerstone of what’s new and what’s next in digital print applications.
About PODi
PODi
(www.podi.org)
is a vendor neutral industry initiative with hundreds of member companies, including
Executive Board members EFI, HP, Pitney Bowes and Xerox. The organization’s
goal is to drive demand for marketing applications powered by digital print
& help members build successful digital printing and relevant marketing
businesses.
About Caslon
Caslon (www.caslon.net)
helps companies leverage rapidly advancing digital technologies, especially
digital printing. Since 1998, Caslon has been the international Affiliate of
PODi, the Digital Printing Initiative . Caslon provides top-level services
for the PODi organization, including managing the annual PODi
AppForum.