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Xerox Honored with “Must See ‘ems,” Gold Ink Awards

Xerox Honored with “Must See ‘ems,” Gold Ink Awards; Recognizes Customers at Graph Expo 2010

CHICAGO, Oct. 4, 2010 – Xerox Corporation (NYSE: XRX) and XMPie^®, A Xerox Company, received 19 awards at Graph Expo 2010. Digital printing systems and software from the industry leaders were awarded eight honors in the annual “Must See ‘ems” award program, along with 11 Gold Ink Awards for digital print excellence.

Xerox also highlighted several winners of its own Best-of-the-Best contest at the show. Applications from more than 17 countries were judged on image quality, business results and the use of Xerox technology.

Must See 'ems

The Must See ‘ems awards, sponsored by PrintCom Consulting Group, are presented to innovative and compelling products and services displayed on the Graph Expo show floor. The selection committee based its choices on an independent evaluation of competitive offerings.

Winning products include:

Xerox Color 1000 Press (Must See ‘ems)
Xerox Nuvera^® 288 EA Perfecting Production System (Encore Must See ‘ems)
Espresso Book Machine, a Xerox Solution (Worth-A-Look)
Xerox Color 550/560 Printer (Worth-A-Look)
Xerox iGen4^® EXP (Worth-A-Look)

XMPie PersonalEffect^® 5.0 (Worth-A-Look)
XMPie Hosted e-Media Express Edition™ (Worth-A-Look)
Xerox 1300™ Continuous Feed Printing System (Encore Worth-A-Look)

Gold Ink

Xerox was also represented in the annual Gold Ink Awards, sponsored by Publishing Executive, Printing Impressions and Book Business. Out of the 11 awards Xerox earned, three were top “gold” honors for pieces created on Xerox’s iGen4 press and a Xerox Nuvera 288 EA Perfecting Production System. Other winning entries were printed on a Xerox DocuColor^® 8002 Digital Press and a Xerox 700 Digital Color Press.

Xerox’s Best-of-the-Best

Xerox’s Best-of-the-Best contest honored digital printing applications produced by members of the Xerox Premier Partners Global Network in the following categories: books, collateral, digital and offset, direct marketing, photo publishing, and transpromo. Three winners were honored in each category and include:

Best Overall Solution, Direct Marketing – Progressive Communications, a Taylor Corp. company, produced a highly customized 1:1 marketing campaign utilizing XMPie software to promote its digital capabilities. Results included a nearly 17 percent response rate and 68 percent conversion rate.

Photo Publishing – ColorCentric Corporation and MyPicTales used Xerox’s iGen3^® 110 Digital Production Press to produce stunning photo books for a professional photography studio. MyPicTales saw an influx of work which drove revenue 15 to 20 percent higher over an eight-month period.

TransPromo – Cathedral Corporation revamped Citadel Credit Union’s statements with full-color digital printing and customized messages. The statements were created using Xerox’s 980 Color Continuous Feed Printer , Xerox’s FreeFlow VIPP^® software, GMC Printnet T and Solimar.

Direct Marketing – Keiger Direct produced a cross-media direct-marketing campaign for the Pinehurst Golf Academy School. Partnering with WilsonMcGuire Creative, the campaign used XMPie software with the iGen4 press which generated an 11.3 percent response rate.

The winning entries are featured in a book available at Xerox booth No. 400 at Graph Expo 2010 in Chicago, Oct. 3-6.

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