It has been widely reported over the Christmas/New Year period that
Xerox has, regrettably, published its decision not to exhibit at Ipex.
The reasons for the decision are outlined in an online statement by Jeff
Jacobson, President of Xerox Global Graphic Communications.
Naturally, this decision is a blow for Ipex. The findings of our own
research - conducted by AMR International and to be published in the
form of a white paper this month - indicate that there is still a real
appetite from European PSPs to engage with multiple digital suppliers in
the exhibition environment.
Our research shows unequivocally that international visitors still
consider landmark industry events such as Ipex to be the most effective
means of researching and evaluating new products and suppliers, and to
be on a par with supplier sales visits for making purchasing decisions.
Respondents also say that finding new suppliers is their second biggest
challenge after technical problem solving.
Our research affirms that 42% of printer visitors attend Ipex to
evaluate the newest ready-to-buy innovations. Exhibitions also score
significantly higher than any other platform for peer to peer
networking, with 30% of visitors saying they visit exhibitions for this
On this basis, we believe that an event such as Ipex has a
significant role to play in the research, information gathering and
buying process for printers, making it a vital sales, promotion and
customer engagement platform for suppliers targeting these buyers. We
are confident that initiatives such as the Global Print Summit and
hosted International Delegation Programme will further enhance Ipex’s
thought leadership position among the buyer community.
Unfortunately, Xerox’s decision has pre-empted the publication of
this research, which is fundamental to how Informa is shaping Ipex for
2014 and beyond.
Based on this fresh market intelligence, Informa remains committed to
delivering a successful, innovative event that meets the evolving
business needs of the global print supply chain.
We will of course be sharing our research findings with all our
stakeholders, and hope that these compelling insights may prompt some
is the largest English-speaking global technology event for print,
publishing and media. Acquired by IIR Exhibitions (Now Informa
Exhibitions) in 2006 from its previous owner, industry association
Picon, The Informa Print Group also owns and organises North Print &
Pack, Cross Media, Ipex India, Ipex World, Serigrafia Sign, and Ipex
Digital Latin America.
2010 took place from Tuesday 18th May to Tuesday 25th May 2010 at The
NEC, Birmingham, UK. Total attendance figures reached nearly 95,000 over
the duration of the show, with visitors from 135 countries.
About The Print & Media Group
Part of the Informa Group,
The Print & Media Group has built up a large portfolio of events
and is an internationally renowned organiser of exhibitions and
conferences for the graphic arts sector, bringing together thousands of
suppliers and buyers from around the world.
The Informa Print & Media Group is the organiser of Ipex,
the world’s largest English-speaking exhibition for the printing
industry, Ipex India in Mumbai, India, Ipex Digital Latin America,
Brazil, and North Print & Pack, the largest general print and
packaging event for the UK market. It is also the creator of online
print community Ipex World.
Exhibitions UK is the UK based division of Informa Exhibitions,
specialising in international Print, Nutraceutical, Maritime and
Logistics trade exhibitions.
Exhibitions organises over 100 business to business exhibitions
annually via a global network of offices in UK, Brazil, UAE, India,
Singapore, China and Australia. Some of Informa Exhibitions’ leading
brands include Ipex, Monaco Yacht Show, Vitafoods, Cityscape and Arab
employing over 8,000 people across 150 cities worldwide, is the largest
publicly-owned organiser of exhibitions, events and training in the
world providing inspiring marketplaces and opportunities for knowledge
to be shared.
professionals and academics worldwide turn to Informa for unparalleled
knowledge, up-to-the minute information and highly specialist skills and
services. Our ability to deliver high quality knowledge and services
through multiple channels, in dynamic and rapidly changing environments,
makes our offer unique and extremely valuable to individuals and
For more information please visit www.informaexhibitions.com or www.informa.com