Neenah Paper Helps Raise Awareness of Benefits of Printed Materials by Joining The Print
ALPHARETTA, Ga. (July 20, 2010) — Neenah Paper (NYSE: NP) has announced that it is the newest member of The Print Council, a voluntary business development alliance dedicated to promoting the greater use of print media. As a member, Neenah Paper will work with other paper and graphic arts industry leaders in helping develop, maintain and expand the market for printed materials. In addition, Neenah Paper will work to advocate for and educate designers, printers and end-users about the sustainability of paper and its environmentally responsible role in the marketing mix.
Says Tom Wright, director of design for Neenah Paper, “As digital communication explodes as a powerful marketing tool, we want to ensure people don’t lose focus on the benefits and value of print in marketing and advertising strategy. Being a member of The Print Council helps us bring that message to a new generation of designers and marketers and we’re pleased help promote print media as an effective and environmentally responsible communications medium.”
The Print Council is formed by a variety of leaders across the entire graphic arts industry, with the goal of influencing and promoting the greater use of print media through education, awareness, market development, advocacy and research. Sponsors of The Print Council, which support and fund all Council initiatives, include paper companies, commercial printers and industry suppliers, along with marketing firms and the U.S. Postal Service. Additionally, The Print Council operates closely with industry publishers, industry associations, and public relation firms as associates to promote awareness of the Council projects to their members.
About Neenah Paper
For over 100 years, Neenah Paper has been an innovative leader in the creation and manufacturing of premium and specialty papers. Neenah brings state-of-the-art technology to its signature brands, CLASSIC®, ENVIRONMENT®, STARWHITE®, NEENAH® and SUNDANCE®, as well as a host of other fine paper products preferred by graphic designers and printers. Neenah also has an exclusive partnership agreement with Crane & Company to manufacture, market and distribute Crane’s fine business paper brands: CRANE’S CREST®, CRANE’S BOND®, CRANE’S LETTRA®, CRANE’S PALETTE™ and CRANE’S® Choice Papers. Neenah’s award-winning and versatile digital papers round out its comprehensive portfolio. Neenah’s sustainability commitment is reflected through the Neenah Green initiative, which includes mill-based solutions for minimizing environmental impact. A proud consumer of Green Energy, Neenah Paper is also a U.S. EPA Green Power Partner, and manufactures many brands carrying the Green-e, Green Seal and Forest Stewardship Council (FSC) certifications (SW-COC-000885). For more information, visit www.neenahpaper.com or call (800) 558-5061.
About The Print Council
Through education, awareness, market development, advocacy and research, The Print Council serves the industry to develop, maintain and increase the market for printed materials. The Print Council can be contacted through Ben Cooper, Executive Director, at (202) 973-5977, by e-mail at bycooper@wms- jen.com, or on the web at www.theprintcouncil.org. Print in the Mix clearinghouse of print media effectiveness is freely available at www.printinthemix.com.