Boston, MA, March 4, 2008 - - The Bennett Group, Inc., a sought after mailing training firm and founder of the Mailing Training Institute, presents their Print-to-Mail- Solutions education track as part of the ON DEMAND Conference. The track is one of the hottest new industry topics that ON DEMAND brings to show attendees.

One of today's most exciting trends for the print industry is the successful expansion into providing direct mailing capabilities. The Print-to-Mail-Solutions Education Track of sessions will take attendees from concept to mailbox, explaining mailpiece design, mailing software, database management, VDP for mail, marketing of mailing services-all of the steps your company can quickly take to move into this profitable arena. This extraordinary education track is a must for anyone interested in putting printed pieces into the USPS mailstream-and MAKING MONEY while doing it!

"Over the next 18 months, major mailing issues including reducing undeliverable as addressed mail, maximizing mailpiece design, meeting Move Update requirements, and implementing the Intelligent Barcode are all topics that can and should benefit from more exposure, conversation, discussion and education," said Mary Ann Bennett, President and CEO of The Bennett Group. "Our firm is pleased to bring the latest information on all of these topics to the ON DEMAND attendees."

Eight Print-to-Mail-Solutions Sessions Available to Attendees at ON DEMAND

In addition to five Print-to-Mail-Solutions Education sessions available on Tuesday, March 4, conference attendees can also select from three sessions on Wednesday, March 5. Topics include:

• Printers Expanding Into Mailing -- 10 Steps to Success
• Best Practices for VDP and Direct Mail
• Fulfillment -- How to Get Started
• Marketing Your Mailing Services
• Using the Latest Print & Production Technology to Make Money with Mail
• Increase Print Revenues by Maximizing Postage Savings with Mailpiece Design
• Mailing Industry, Software and the US Postal Service
• Clean Up Your Mailing Lists

Sessions are targeted to printers who currently mail, printers who are expanding into mailing, or the mailing company looking to enhance existing capabilities, reduce current expenses and increase future profits.

About The Bennett Group, Inc.

The Bennett Group's Mailing Training Institute is the only facility that provides hands-on training on the production floor and in the classroom for the industry's leading mailing equipment and software. All training course modules are written and produced with a constant focus on the economic factors and concepts involved in the business of mail. Located in Rochester, NY, the 8,000 square-foot facility features state-of-the- art classrooms, labs, conference rooms and offices designed and equipped for employees and vendors to innovatively and aggressively develop products and services that encompass all aspects of the business of mail. Products developed at the facility include text books, publications, kits & templates, on-line forums and web-based seminars. Visit us at On Demand in booth #256.

More Information

For more information contact Amy C. Stark, Vice President Sales & Marketing, The Bennett Group, Inc. Tel: (877) 743-3379; Fax: (585) 424-2718; e-mail: info@the-bennett-group.com

Visit The Bennett Group at: www.the-bennett-group.com and www.mailingtraining.com