Mr. Craib comes to RSA with two decades of experience driving software and services sales.  Most recently, he served as Vice President Business Development at Adrenna Inc., a cloud-based learning solutions company, responsible for all sales and marketing.   In addition to his work at Adrenna, Dirk enjoyed a successful 20 year career with Xerox Corporation in senior sales and marketing roles.  Craib said, “I was attracted to RSA’s, technology and the depth of their customer base, both of which well-position the company for growth.”

Tim Kelly, Senior Vice President, stated, “We are excited to have Dirk join us. He is a seasoned sales and marketing executive with an outstanding record of success.  His experience managing teams in the print and production workflow markets will be an important asset for RSA going forward.”

RSA’s workflow solutions are available through RSA’s partners and directly from RSA. For more information, visit RSA at www.rocsoft.com.

About RSA

Rochester Software Associates (RSA) is the only company in the industry to provide transform, output management, and web to print software solutions to support digital production print workflows. For 25 years, our enterprise customers have used RSA solutions to turn printing into productivity™, automating their print centers and seamlessly converging printing from the data center, in-plant, and distributed enterprise print environments.  

Products like  WebCRD^™, the leading Web to print software provider for in-plants, QDirect^™ Output Manager, and make ready job ticket conversion maximize employee productivity and corporate profitability, boosting operating efficiency, increasing print volume without increasing staff, and delighting customers with better turnaround times and 24/7 access.

For more information, visit www.rocsoft.com.