Rochester, NY, January 22, 2013
Software Associates (RSA), provider
of production print workflow software solutions for in-plants and corporate
print centers announces Dirk Craib Vice President of Sales.
Mr. Craib comes to RSA with two decades of
experience driving software and services sales. Most recently,
he served as Vice President Business Development at Adrenna Inc., a cloud-based
learning solutions company, responsible for all sales and marketing.
In addition to his work at Adrenna, Dirk enjoyed a successful 20 year career
with Xerox Corporation in senior sales and marketing roles. Craib
said, “I was attracted to RSA’s, technology and the depth of their customer
base, both of which well-position the company for growth.”
Senior Vice President, stated, “We are excited to have Dirk join us. He
is a seasoned sales and marketing executive with an outstanding record
of success. His experience
managing teams in the print and production workflow markets will be an
important asset for RSA going forward.”
RSA’s workflow solutions are available
through RSA’s partners and directly from RSA. For more information, visit
RSA at www.rocsoft.com.
Rochester Software Associates (RSA) is the
only company in the industry to provide transform,
management, and web
to print software solutions to
support digital production print workflows. For 25 years, our enterprise
customers have used RSA solutions to turn printing into productivity™,
automating their print centers and seamlessly converging printing from
the data center, in-plant, and distributed enterprise print environments.
Products like WebCRD™,
the leading Web to print software provider for in-plants, QDirect™
Output Manager, and make ready job
ticket conversion maximize employee
productivity and corporate profitability, boosting operating efficiency,
increasing print volume without increasing staff, and delighting customers
with better turnaround times and 24/7 access.
For more information, visit www.rocsoft.com.