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TORONTO, ONTARIO - Prinova Software Inc., a leader in innovative document design, development and delivery solutions, announced today that the much-anticipated messagepoint^TM content management software tool was launched on February 4th, 2008.

"After watching marketing and business users in customer after customer struggle to deliver campaign and message content into various delivery channels without viable solutions, we decided to solve this problem ourselves," said Nick Romano, President of Prinova. "We are excited to introduce messagepoint^TM, our web-based software solution that allows multi-channel marketers to control their messaging across all touchpoints and channels without requiring IT involvement."

Prinova's messagepoint^TM is the first true multi-channel software solution for managing campaign and message content. The software also streamlines the messaging workflow allowing business users to easily plan, create, target, approve, deliver and track campaigns through a single, web-based product.

Prinova's messagepoint^TM allows business users to:

• create, manage and deliver messages accurately into multiple customer touchpoints without IT involvement;
• view the status of a campaign in real time, without numerous phone calls, emails and meetings;
• write, refine and approve content quickly and reduce lead times from months or weeks to hours or minutes;
• preview exactly how messages will look in each touchpoint before they become active;
• track customer analytics on message delivery and response;
• achieve true personalization by basing consistent, precisely targeted messages on tracked behaviour, not on predictive or arbitrary algorithms; and
• eliminate the need for multiple systems of record for managing and delivering messaging content, allowing legacy systems and ad hoc processes to be retired.

For more information on messagepoint^TM, visit www.prinova.com/messagepoint.

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About Prinova

Prinova provides innovative document design, development, software and delivery solutions for the large volume document delivery market. Prinova helps companies achieve savings, flexibility and integrity in the document development process through an integrated design development approach that reduces project development and testing efforts up to 30 percent and mitigates post-production maintenance costs. Post implementation, Prinova offers a specialized client care program for ongoing document evolution and support. Fortune 1000 companies in the financial services, retail and utilities industries that partner with Prinova experience faster time to market, reduced costs and more profitable customer relationships. For more information, visit www.prinova.com.