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| Océ Digital Color Helps Mail Masters of Colorado Transform Into Marketing Services Provider |
Océ Digital Color Helps Mail Masters of Colorado Transform Into Marketing Services Provider
Helping small businesses with short run color, variable data marketing
July 29, 2010 – Trumbull, CT – Océ, an international leader in digital document management and delivery, announced that with affordable Océ digital cutsheet color technology, Mail Masters of Colorado is growing their business as a marketing resource for small businesses. The company has aggressively pursued strategies to establish leadership in their market, and in April 2009, an investment in Océ digital color technology gave them the ability to create variable full color direct mail for customers in a variety of fields.
"We definitely see the future of direct mail as a personalized, targeted medium that requires digital printing," said Lynndell Epp, President of Mail Masters of Colorado, Inc. "Digital printing is growing within the mailing and printing industry, so it's very critical for companies like ours to implement technology to offset declines in other areas of our business."
Transforming into a Marketing Partner
"Mail Masters is an excellent example of a print provider making the strategic transition to marketing partner, and we're proud that Océ color technology is key to their short-run color production solution," said Armando Sepulvada, Executive Regional Director, Océ North America, Production Printing Systems division.
"We're finding we can be a more comprehensive service provider, which in turn provides us with more opportunity," said Epp. "As we continue to build our capabilities and reputation, in the coming year we should see our marketing services improving our bottom line even more."
"Variable data communication is an important strategy for companies that are serious about improving their marketing. I tell my clients that the more personal their marketing, the better the response. Another trend is integrating printing communication with web communication, for example, sending a customer to a PURL or a campaign specific landing page," Epp added.
Making Color Affordable for Small Businesses
"The Océ CS650 cutsheet color system produces appropriate run lengths of quality output at affordable price points for the small businesses that make up our client base," said Briana Epp, Mail Masters General Manager.
"We've helped clients move short-run offset work to our Océ equipment, which has improved turnaround time for them. That's been one of the biggest advantages –improving speed to market," she added.
About Océ
Océ is a leading international provider of digital document management technology and services. The company's solutions are based on Océ's advanced software applications that deliver documents and data over internal networks and the Internet to printing devices and archives – locally and around the world. Supporting the workflow solutions are Océ digital printers and scanners, considered the most reliable and productive in the world. Océ also offers a wide range of display graphics, consulting and outsourcing solutions.
Océ employs around 22,000 people, with 2009 revenues of approximately $3.7 billion, operates in around 100 countries and maintains research and manufacturing centers in the Netherlands, the United States, Canada, Germany, France, Belgium, the Czech Republic, Romania and Singapore. Océ North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL; New York City; Boca Raton, FL; Salt Lake City, UT and Vancouver, BC. North America represents over 37% of Océ's worldwide revenues, and employment is over 9,000. For more information about Océ, visit www.oceusa.com. Outside the U.S., consult http://global.oce.com.
"Océ" and the Océ logo are registered trademarks of Océ-Technologies B.V. All product and company names are trademarks or registered trademarks, are the property of their owners, and are respectfully acknowledged.
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