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Whitehill Technologies launches Transform Suite

Data transformation software extracts critical business information locked in specific output formats

MONCTON, NB, Canada - October 6, 2004 - Whitehill Technologies, Inc., a provider of leading document composition and data transformation software that enables insurance, legal and financial companies to accelerate key businesses processes, today announced the launch of

Whitehill Transform Suite.

Whitehill Transform Suite enables businesses to extract data locked in a specific output format and transform it into a more useful, flexible format. Most large organizations have documents, such as invoices, statements and reports, trapped in legacy output formats. This severely limits output options, making it difficult to access the information, limiting its integration with other data, and preventing its distribution to the people who need it.

Whitehill Transform Suite is key to helping organizations integrate legacy content, accelerate their business processes, manage their enterprise content and satisfy end-users of the information. For insurance companies, Whitehill improves client communication, accelerates product distribution and enables and empowers the sales channel. Financial services companies can reduce client churn, create cross-selling opportunities and drive new product development; and legal firms can shorten the work-to-cash cycle, enhance billing and reporting processes, and maximize attorney billable time.

Whitehill will be demonstrating Whitehill Transform Suite at two upcoming events: Xplor (www.xplor2004.org), October 24-28, Booth #1074, at the Dallas Convention Center, Dallas, TX; and LOMA Emerging Technology Conference (www.loma.org/emcfall.asp), October 20-22, Booth #51, at the Mandarin Oriental Hotel, Washington, D.C.

"Whitehill Transform Suite is a simple toolset that fixes a widespread industry problem," said Paul McSpurren, president and CEO of Whitehill. "The software is a quick way to accelerate business processes, whether used as a stand-alone tool, or as the extraction component of our complete product line, which can then automatically take the data, integrate it with other information and distribute it to the people who need it."

Whitehill's entire line of software products includes Whitehill xml-Transport and Whitehill Enterprise. Whitehill automates key back-office business processes, reducing costs and improving decision-making. The software provides customers with a broader ability to effectively archive, present, print and exchange valuable business information. All Whitehill software is non-disruptive, with no downtime or implications to the network.

The output challenge

In industries where effective customer communications drive new revenues, high-output documents are coded for output in a particular print stream format. Information such as where to place the ink or toner for the resulting text or image to appear correctly is communicated to the printer in the form of a Print Description Language (PDL). There are several PDLs, and not every printer understands every PDL. Each of the major printer manufacturers has developed their own PDLs. For example, Xerox created Metacode and LCDS (Line Conditioned Data Stream) and IBM has AFP (Advanced Function Presentation). To alter a document's format or rules requires time-consuming, manual intervention. In some cases, the original source code is lost over the years, making it extremely difficult to make changes.

"Transform Suite helps organizations automate very costly manual processes, and allows different information from a variety of applications to be integrated. It also helps them respond to demands from customers, partners and internal audiences to access business information electronically through databases, e-mail or the Web," said McSpurren.

Features

Whitehill Transform Suite offers a variety of additional features that enable more effective data management:

- Print-file splitting permits bursting of large print documents into smaller, more accessible sections, allowing companies to print only the precise information they are looking for.

- Output streams can be sent to multiple destinations during one processing pass, presenting significant time savings. Copies of a statement can be sent to a variety of parties simultaneously instead of having to trigger multiple separate send-outs.

- A document indexing feature selects and extracts pertinent metadata from the print-stream, allowing valuable information to be indexed, such as the sender, receiver, follow-up status, key fields such as monetary value of an invoice, and more. This indexed data is stored and is fully searchable.

About Whitehill Technologies

Whitehill Technologies, Inc. develops and implements document composition and data transformation software that enables organizations to accelerate key businesses processes. Whitehill has helped over 600 customers in 45 countries unlock the value of their structured and unstructured data. Whitehill's software automatically extracts any type of data, transforms it, renders it into any format required, and then distributes to wherever it needs to be. Whitehill's key products include Whitehill xml-Transport, Whitehill Enterprise and Whitehill Transform Suite. Whitehill is a privately held company with 90 employees.

Headquartered in Moncton, New Brunswick, Canada, Whitehill also has locations and partners in the United States, United Kingdom, Italy and the Netherlands. Whitehill's technology partners include Computer Associates, Thomson Elite, Hummingbird and Interwoven. Deloitte Touche Tohmatsu has recognized Whitehill two years in a row in its Fast 50 ranking of technology companies. www.whitehilltech.com.