Kodak Discusses High Performance Brand Protection and Brand Security Solutions at IMI’s 6th Annual Security Printing Conference

ROCHESTER, N.Y., Nov. 11—Attendees at the Information Management Institute (IMI) 6^th Annual Security Printing Conference can obtain expert knowledge from Kodak on the tools and technology options available to design effective brand protection solutions. The conference, held at the Sheraton Baltimore City Center Hotel in Baltimore, Md., runs from Nov. 16-18.

Robert S. Taylor, General Manager, Security and Design2Launch Solutions, Kodak, will take the stage on Nov. 17 to share insights on the following topics:

• Effective Brand Protection: Sound Strategy for a Complex Problem

• Business Case for a Brand Protection Solution

• Designing a Brand Protection Solution

• Balancing Requirements for a High Performance Security Solution

• Brand Protection Tools & the Questions they Answer

“Kodak is an industry leader in providing solutions that incorporate security features to improve product security and brand protection,” said Al Keene, president, IMI. “We are excited to have a Kodak expert like Bob present at this year’s conference.”

Sponsored by IMI, this year’s Security Printing Conference addresses the challenges and opportunities in dealing with security issues and enabling brand protection for consumer products. The event also will feature sessions on the production of secure documents for a wide variety of applications including business documents, IDs, currency, gaming/event tickets, travel documents, etc. 

“Most brand owners clearly understand the impact of the global counterfeiting problem, and are looking for solutions that can be implemented quickly, easily and effectively,” said Taylor. “My goal is to help attendees more easily identify their own individual needs and assess the current range of solutions available to design a comprehensive brand protection strategy.”

Complete conference details can be found at www.imiconf.com.

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