HP’s expanded portfolio of products, segmented market approach and end-to-end digital print solutions help PSPs meet the needs of their customers
HP cemented its leadership in the graphics arts segment at the 2nd International Printing Technology Exhibition of China (Print China) by unveiling its expanded portfolio of industry-leading products, segmented market approach and end-to-end digital print solutions that enable regional print service providers (PSPs) to best meet the demands of their customers and capture new business opportunities.
PSP customers are constantly looking at ways to achieve high return on their marketing investment by streamlining processes, increasing efficiency and better managing content in both their internal and external printing environments. HP’s Graphic Solutions Business recognises these trends and helps PSPs meet these demands.
“Asia Pacific is an exciting growth market for HP where we have been growing at 48% year-on-year.1 China has been the largest contributor to this rapid growth with a staggering 59% year-on-year growth rate.1 Additionally, China has the largest installed base of HP Indigo digital presses in the world after the US,” said Gido van Praag, Vice President, Graphic Solutions Business – Asia Pacific and Japan, HP. “HP is best positioned to help PSPs both large and small in the graphics arts industry in the region to develop and expand their digital printing portfolio so that they can capitalise on the fast growing digital printing industry. The HP Indigo business already leads the industry with its 72% market share in Asia Pacific2.”
HP’s extensive range of graphic arts solutions: Spanning virtually every form of printed output – from publishing, direct mails, transpromo to labels – HP’s Graphics Solutions portfolio serves the diverse needs of the graphics arts community with consistently outstanding output, a complete workflow offering, dependable partner solutions and an expansive selection of ink and media options. Using solutions from HP Inkjet Web Presses, HP Designjet, HP Indigo, HP Scitex and HP Specialty Printing Systems (SPS), HP Latex inks and HP Web solutions, print service providers can create output ranging from personalised direct mail pieces and high-end fine art reproductions to point-of-sale posters and super-wide billboards.
HP’s Expanded Portfolio of Products and Solutions Allows for New Revenue Growth Opportunities for PSPs
HP has further expanded its digital printing solutions with the following new inkjet web presses that will allow PSPs to confidently build their competitive advantage and realise new and profitable growth opportunities:
The HP Inkjet Web Presses portfolio to be made available in Asia Pacific would include; HP T200 Color Inkjet Web Press, HP T300 Color Inkjet Web Press ,HP T350 Color Inkjet Web Press and HP T400 Color Inkjet Web Press.
As the first Asia Pacific-based PSP to install the HP T300 Color Inkjet Web Press, CTPS is poised to solidify its position as a market leader in the region. The HP digital presses will enable CTPS to streamline business operations and lower production costs by reducing waste and inventory expenses associated with print overruns.
“At CTPS, we are dedicated to continually improving our business and providing the highest value to publishers worldwide,” said Peter Tse, CEO, CTPS. “The flexibility of HP digital printing adds to our mid- and micro-run book production capabilities and enables us to branch into new areas of printing, beyond the traditional publishing market.”
The CTPS purchase of the HP T300 is one of several recent HP Inkjet Web Press sales in Asia Pacific including a recent purchase of a HP T300 by Australia’s PMP Limited. Most recently, another leading company, Markono Print Media purchased a HP Indigo W7200 Digital Press. Markono is a Singapore-based fully integrated service printer specialising in the printing of high quality books, manuals, and magazines.
“We had considered competitor brands initially but we believe the decision to purchase the HP Indigo W7200 Digital Press was the right one. Since we acquired the press, we have seen a reduction in our substrate waste of up to 50% for some jobs and we have been able to streamline efficiency and save on manpower cost, “said Edwin Ng, Managing Director, Markono Print Media. “Most importantly, we are now able to offer a high level of full service offerings and innovations that only digital printing is able to provide. As the industry makes the transition from analogue to digital printing, we foresee that demand for digital printing from our customers will keep increasing which in turn opens up new avenues of profitability for us."
HP Segmented Market Approach Allows for Personalised Solutions to Meet the Business Objectives of Individual PSPs
PSP customer needs have grown increasingly complex and they are looking for partners who can help them provide in-depth and comprehensive end-to-end solutions. HP recognises that PSPs want to meet these challenges and be successful in multiple market segments, and has developed its segmented market approach based on these objectives:
With the help of HP specialists, PSPs can develop their core digital businesses with confidence but also explore new opportunities in other segments like direct marketing, transpromo, publishing, speciality photo printing and others knowing they will get the best support from HP.
Segmented approach allows for more focused product development and roll-out of full solution leveraging latest digital technology from pre-press, printing, finishing and even business development which drives future growth opportunities.
HP works with Avery Dennison to provide unique and personalised end-to-end solutions specially developed to meet Avery Dennison’s labels and packaging needs. A key pillar of the partnership is Avery Dennison’s need and HP’s ability to roll out consistent digital colour solutions across all their sites worldwide. HP now has multiple digital press installations in Avery Dennison production sites across four continents.
HP supports PSPs in their drive for new growth and revenue streams by providing complete end-to- end solutions
Historically, imaging and printing has not been a corporate priority partly due to fragmented budgets, IT constrains and complexity. However, now PSP customers are increasingly looking at PSPs to provide that cost efficiency.
PSPs in the region recognise the growth potential and new revenue streams these trends represent, and HP is their partner in tapping these revenue opportunities by providing true end-to-end solutions including:
Community platforms such as Dscoop, the Digital Solutions Cooperative, which serves as a users’ community and as a platform for sharing ideas and getting education about the industry. HP is supporting the Now Go Digital seminar which is being held today in conjunction with Print China 2011. Later in September this year, HP will be supporting Dscoop in hosting their second conference for the industry in conjunction with the International Graphic Arts Show (IGAS) 2011 in Japan.
Education programs such as HP’s business development courses that bring together customers for a one day experience – an opportunity to learn and develop their marketing capabilities, to look at strategic growth plans and examine new applications and business ideas.
“HP’s educational and hands on workshops were invaluable”, said Michael Taylor, Prepress Manager, McPherson’s Printing Group. “They weren't filled with HP biased information; they were run by suppliers, customers and even other printers themselves. The ability to network and ask pertinent questions made these sessions worth the trip by themselves”
Business development and marketing tools that help PSPs engage their own customers, including segment-focused business development kits, estimation and planning software and calculators, samples, templates, success stories, and guides.
Eco-system engagement programs that bring together print service providers and brand owners to discuss market needs. These programs present a great opportunity for HP customers to interact with their potential customers, pick up opportunities and develop them into additional business.
HP at Print China
Customers and media representatives visiting the HP Booth at The 2nd International Printing Technology Exhibition of China are also able to preview other innovative digital printing solutions that HP is making available to Asia Pacific customers, including the HP Indigo W7200 Digital Press, HP Indigo WS6000 Digital Press, HP Indigo 7500 Digital Press, HP Indigo Press 5500 and HP Indigo 3550 Digital Press.
(1) Based on internal HP estimates. Comparing growth rate of 2010 over 2009
(2) According to Infotrends Calendar Year 2010 Market Share Report
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.