Advanced Direct Saves Clients Thousands in Postage Costs Using GMC’s Storefront Solution
November 9, 2010–Boston, Massachusetts and Appenzell, Switzerland-- GMC Software Technology, the standard in personalized communications, today announced that Advanced Direct (ADI) will be saving one of its’ clients hundreds of thousands of dollars annually in postage costs alone using GMC’s Storefront Solution. Advanced Direct was an earlier adopter of GMC’s Storefront Solution, purchasing their first license just prior to the Solution introduction at Print 09.
Advanced Direct (www.advdirectinc.com) is a full service direct marketing and mail production company. ADI is headquartered in Greensboro, North Carolina with additional sales and marketing offices in Raleigh, North Carolina and Atlanta, Georgia. Having their manufacturing facilities in Greensboro, home to one of only 21 bulk mail centers in the U.S., gives them a distinct advantage in providing mail services to their clients. In addition to Greensboro being one of the largest logistic hubs in the Eastern U.S., the Greensboro Bulk Mail Center also serves as the Southeast headquarters for the United States Postal Service. For more information on Advanced Direct, visit www.advdirectinc.com
“Currently, we have a customer with over 1000 locations and mailing 9,000,000 pieces annually, who plans on using our implementation of GMC’s Storefront Solution,” said Doug Dula, Director of Technology at Advanced Direct. “As a result, even using first-class rates, we project on saving them close to $700,000 in postage savings annually while adhering to their corporate brand standards and the government’s compliance regulations.”
GMC’s Storefront Solution simplifies the process of print management and opens the door for print service providers to implement efficient, web-enabled storefronts for the creation, ordering, and printing of personalized variable data documents and multi-channel campaigns. Enterprises gain more flexibility and faster results by having easier access to all the variable components required to do anything from personalized business cards to implementing fully localized marketing campaigns that are consistent with corporate and brand guidelines. Enterprises can benefit further from complete cost control with decentralized creation, order entry and output. GMC’s Storefront Solution is seen as a business enabler allowing print service providers to drive digital print volumes and enterprises to manage off-contract print spend.
“Advanced Direct is our first production customer in North America to license GMC Storefront Solution” said Michael Watts, President, North America, GMC Software Technology. “In addition, Advanced Direct understood the strategic importance on being able to offer more than a simple Web-to-Print Solution for their clients implementing their own ‘intelligent mail handling’ that will save those clients significant postage and related mailing costs.”
GMC Software Technology
GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide, and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and TransPromo materials. www.gmc.net.
GMC Software Technology continues to add to its tally of industry awards. Most recently, Xerox Corporation’s Global Business Group named the company a 2009 Business Partner of the Year for its continued contribution to Xerox, its customers and the printing industry. Just prior, the company was recognized by the ON DEMAND Conference & Exposition with a Best of Show, Honorable Mention award in the Web-to-Print category and winner of the Most Innovative Use of Technology award for its PortalBuilder software Solution. Also in 2010, the European Digital Press Association (EDP) awarded GMC PortalBuilder the Best Web-To-Print Software of the Year for 2010 and in March, Xplor International awarded the company “Innovator of the Year” and “Technology Application of the Year for a third year in a row. In 2007, the EDP named GMC PrintNet™ Best Variable Data Software and in 2008 and named GMC PrintNet Connect and WebProof “Best Special Application Software of the Year.”