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| GMC Software Technology to Showcase GMC Inspire and Campaign Management Solutions at mediaPro 2011 |
October 27, 2011
Derbyshire, UK, Boston, Massachusetts and Appenzell, Switzerland
GMC Software Technology, a leader in customer communications and output management solutions, today announced that the company will showcase its latest solutions for campaign management at mediaPro 2011, November 1-2, 2011, Olympia, London, stand number i70. In addition, the company will provide attendees with live demonstrations of automated marketing communications across multiple channels.
GMC Software Technology is a leader in Customer Communications Management. The company’s flagship solution, GMC Inspire™, makes it easy for companies to execute integrated multichannel campaigns that engage and build two-way dialogues with customers. The company states that using GMC Inspire, businesses see measurable results through significant increases in response rates, cross-sell/up-sell and higher returns on marketing initiatives.
For marketing leaders, GMC Inspire’s Campaign Management solution provides end-to-end capabilities to build, deploy and measure multichannel campaigns. The solution also captures and tracks customer responses and directs them back to the originators, allowing for triggered follow-on actions and more personalised, relevant communications. Customer responses can be measured through SMS, print and e-mail communications and businesses can also drill down to a granular level data of click-through rates, open rates, visits to personalised URL’s and callbacks.
The company will demonstrate GMC Inspire Campaign Management at this year’s mediaPro event.
GMC Software Technology
GMC Software Technology delivers the most effective solutions in the field of Customer Communications Management (CCM). With unrivalled experience in the industry, GMC has consistently demonstrated the ability to help businesses increase customer engagement across all touchpoints. The company’s CCM platform, GMC Inspire, enables enterprises to deliver relevant communications, at the right time, through the preferred channel for every customer – driving customer loyalty, acquisition and operational efficiency.
GMC Software Technology serves thousands of clients worldwide across the banking, insurance, retail, business services, telco/utilities and healthcare industry. Having received numerous awards in the field Customer Communi¬cations Management, the company is recognized as an industry leader for innovation.
For more information, please visit www.gmc.net
Facebook: www.facebook.com/gmcnet
Twitter: @gmc_net
Linkedin: http://www.linkedin.com/company/gmc-software-technology
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