New Blog By Bill Parker, CMO at GMC Software Technology Explores the Progress of Personalized Communications
June 24, 2010 – Boston, Massachusetts, Appenzell, Switzerland – GMC Software Technology, the standard in personalized communication, today announced a new blog posting by Bill Parker, CMO at GMC Software Technology. The blog, titled: "True personalization: using transactions to build relationships with customers," explores the progress of personalized communications over the last ten years. The blog can seen at:
http://www.gmc.net/blog/ and is open to viewer comments.
"We have moved from static documents to interactive communications. We have moved from single channels to multi-channel: print, mobile, email, wrote Parker. "The next phase is to move beyond what has traditionally passed for ‘personalization’ and use this technology to establish an actual interactive, iterative relationship with customers. True personalization."
The company’s "News Lounge," launched more than a year ago, is an new easy- to-access online information service from GMC Software Technology designed to help anyone involved in TransPromo, personalized communication, multi-channel communications and associated marketing activities to keep up to date with the latest industry technologies, trends and ideas. In addition to an industry blog, which is also available in mobile phone format, GMC’s News Lounge also features a video channel that includes interviews with customers, GMC executives as well as other industry thought leaders which can be found at:
http://www.gmc.net/newslounge/.
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About GMC Software Technology
GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. Unlike our competitors, we offer exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide, and many of our customers are producing in excess of 100 million personalized documents per month – including direct mail, statements, bills, policies, catalogs, correspondence and combined transactional/marketing materials.
www.gmc.net
GMC Software Technology continues to add to its tally of industry awards. Most recently, the company was recognized by Xerox naming GMC Software Technology 2009 Business Partner of the Year for its continued contribution to Xerox, its customers and the printing industry. Just prior, the ON DEMAND Conference & Exposition recognized the company with a Best of Show, Honorable Mention award in the Web-to-Print category and winner of the Most Innovative Use of Technology award for its PortalBuilder software solution. Also in 2010, the European Digital Press Association (EDP) awarded GMC PortalBuilder the Best Web-To-Print Software of the Year for 2010 and in March, Xplor International awarded the company "Innovator of the Year" and "Technology Application of the Year for a third year in a row. In 2007, the EDP named GMC PrintNet™ Best Variable Data Software and in 2008 and named GMC PrintNet Connect and WebProof "Best Special Application Software of the Year."
PrintNet and the GMC logo are trademarks of GMC Software Technology.