February 15, 2011–Boston, Massachusetts and Appenzell, Switzerland-- GMC Software Technology, the standard in personalized communication, today announced that the AIR MILES Reward Program, Canada’s premier coalition loyalty program, has chosen GMC Software Technology to help it deliver personalized, multi-channel reward programs. AIR MILES will benefit from a single solution for design, application development, content submission, proofing, collaboration and multi-channel marketing based on customer preferences.
“GMC clearly understood what we were looking for in a software partner to help us build our Content Communication Management System (CCMS),” said, Milan Kliska, Associate Director, Information Technology, AIR MILES Reward Program. “Their team was able to offer a solution that was tailor-made for our needs and that addressed the full spectrum of our requirements.”
GMC’s solution will streamline AIR MILES’ approval and multi-channel fulfillment of marketing communications. The solution offers a single platform for template design and for maintaining coordinated, consistent brand communications; rapid application development, reduced complexity, streamlining sponsor enrollment and content submission and multi-channel delivery capabilities to accommodate customer channel preferences that build customer satisfaction and loyalty.
“As a leader in helping execute effective loyalty programs, we are honored that AIR MILES has selected GMC to streamline their design through multi-channel output requirements,” said Michael Watts, President, North America, GMC Software Technology. “We look forward to helping AIR MILES build out their Content Communications Management Systems.
GMC Software Technology
GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide, and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and TransPromo materials.
GMC Software Technology continues to add to its tally of industry awards. Most recently, Xerox Corporation’s Global Business Group named the company a 2009 Business Partner of the Year for its continued contribution to Xerox, its customers and the printing industry. Just prior, the company was recognized by the ON DEMAND Conference & Exposition with a Best of Show, Honorable Mention award in the Web-to-Print category and winner of the Most Innovative Use of Technology award for its PortalBuilder software solution. Also in 2010, the European Digital Press Association (EDP) awarded GMC PortalBuilder the Best Web-To-Print Software of the Year for 2010 and in March, Xplor International awarded the company “Innovator of the Year” and “Technology Application of the Year for a third year in a row. In 2007, the EDP named GMC PrintNet™ Best Variable Data Software and in 2008 and named GMC PrintNet Connect and WebProof “Best Special Application Software of the Year.”
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About the AIR MILES Reward Program:
Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program. More than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program. The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 1,200 different rewards, such as movie passes, family attractions, electronic merchandise, sports and recreation, travel and more.