A Top Direct Mail House Expect Cuts in Development and Turnaround Time by Almost 600% with GMC Software Technology
December 1, 2010–Boston, Massachusetts and Appenzell, Switzerland-- GMC Software Technology, the standard in personalized communications, today announced that India’s top direct mail house, Mail Order Solutions, has cut development and turnaround time for color personalized direct mail campaigns using solutions from GMC Software Technology.
Mail Order Solutions India Pvt. Ltd. (MOS) is part of the Regency Group, operating in India since 1997, and has pioneered and developed specialized "Alternative Media Solutions" for advertisers and marketers alike. Continuing in the same vein, MOS, India provides end-to-end integrated solutions offering world-class print production, international postal and distribution services. With 11 years of servicing both domestic and international clients, MOS is one of the few service providers who specialize in handling campaigns from start to finish. This includes fully integrated, digitalized print production facility with specialists manning every stage of operations from creative, pre-press, digitalized printing, offset printing, binding, fabrication solutions to dispatch and logistics.
"As a pioneer in the direct mail industry, turnaround time is critical to the success of our client’s campaigns and using our prior software tools required far too much development time to meet the personalization needs of our clients," said Mehul A. Desai, Founder and CEO of Mail Order Solutions. "However, with solutions from GMC Software Technology, were are expecting to cut our turnaround and development time by almost 600%, allowing our clients to launch campaigns in a more timely fashion."
Mail Order Solutions will be using a variety of solutions from GMC Software Technology to develop highly personalized color direct mail campaigns for a roster of international clients that include Chanel, The Economist, Kingfisher Airlines and many more. In addition, the relationship with GMC will allow Mail Order Solutions to offer the clients tools for developing multi-channel marketing campaigns that can be delivered in print, email and via mobile phones.
"We are pleased that Mail Order Solutions has selected GMC to speed development times for their direct mail clients," said Purnendu Mohanty, Managing Director of India at GMC Software Technology. "Mail Order Solutions also joins the growing list of GMC customers in India."
GMC Software Technology
GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide, and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and TransPromo materials.
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GMC Software Technology continues to add to its tally of industry awards. Most recently, Xerox Corporation’s Global Business Group named the company a 2009 Business Partner of the Year for its continued contribution to Xerox, its customers and the printing industry. Just prior, the company was recognized by the ON DEMAND Conference & Exposition with a Best of Show, Honorable Mention award in the Web-to-Print category and winner of the Most Innovative Use of Technology award for its PortalBuilder software Solution. Also in 2010, the European Digital Press Association (EDP) awarded GMC PortalBuilder the Best Web-To-Print Software of the Year for 2010 and in March, Xplor International awarded the company "Innovator of the Year" and "Technology Application of the Year for a third year in a row. In 2007, the EDP named GMC PrintNet™ Best Variable Data Software and in 2008 and named GMC PrintNet Connect and WebProof "Best Special Application Software of the Year."