Tackling shrinking print volumes through Collaborative Document Production

Nov 25, 2011 - Modena, Italy, San Jose, CA: Doxee, a global leader in enterprise document output and customer communications management solutions, presented a case study on financial document production at the European Marketing Dynamics Summit held in Brussels on November 24-25, 2011. Employing a real-life scenario of a service bureau serving a bank, Doxee highlighted the collaboration tools that enabled the service bureau to hand off marketing campaign management processes to its client while still maintaining control over transactional aspects of bank documents.

“By giving its client control over the marketing campaign management process,” shared Kashif Mahbub, VP of Marketing & Sales at Doxee USA Inc. and the presenter of this case study at EMD Summit, “the service bureau, on one hand, made the bank marketing team a master of its own domain and, on the other hand, relieved a substantial amount of load from its resources, resulting in more projects and higher revenue. You cannot ask for a better definition of a win-win scenario.”

With shrinking print margins, print services providers around the world are looking to raise their services and consulting revenues. This is especially true for small to medium-sized print providers who cannot afford to increase their work force at the drop of a hat. A collaborative platform that allows them to let their clients take care of part of the process frees up these precious resources which are then deployed towards generating consulting and services revenue and opening up other new revenue streams.

About Doxee

Doxee enables global business enterprises to engage and communicate with their customers in a pro-active, cost-efficient and profitable manner. Doxee Enterprise Communication Platform is a SaaS-enabled, XML-based multi-channel communication solution for enterprises that produce and deliver high-volume, variable-data, and TransPromo documents for their customers. These documents include subscriber bills, insurance policies, welcome letters and notices, account update emails, online PDF statements, personalized marketing campaigns and more. Doxee solutions have been deployed in global organizations in telecommunications, banking, finance, healthcare, manufacturing, utilities and government sectors, reaching over 100 million end-users worldwide. Doxee serves its global client base from offices located in North America and Europe. For further information, visit http://doxee.com/ or follow Doxee on twitter and facebook.

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