Bristol, September 23rd, 2011 - Sefas Innovation has published a detailed case study that shows how their Open Print software has assisted TransPromo pioneers, Innovative Output Solutions (IOS), to remain at the cutting edge of personalised customer communications.
With the selection of Sefas Open Print software, IOS - which delivers industry-leading applications to clients such as Santander, Orange and Telecom Plus - was able to rapidly integrate 50 store card brands into its existing Factory Management System (FMS), and provide clients with the ability to print full colour statements which use personal data to embed targeted marketing messages.
Open Print enables transaction promotional, or Transpromo, messaging so that bills can be personalised for each customer. Malcolm Webb, Head of Business Development Sales at IOS, said: “The combination of IOS’ Transpromo expertise and Sefas Open Print helps our clients to reach their customers with important messages. Combine full colour printing with dynamic personalised content makes Transpromo a compelling proposition which is increasingly relevant when communicating with a consumer audience that is already bombarded with information.”
Giles Hill, General Manager, Sefas UK said: “IOS has deployed - and, indeed, contributed to the development of - Open Print to effectively re-engineer clients’ documents, allowing them to not only make the most of their budgets, but also maximise the results from their customer communications. IOS is attracting new business by being able to quickly absorb new applications and enhance pre-composed print streams, saving timely and expensive IT-orientated re-composition processes.”
Open Print gives IOS the capabilities to manage content delivery across all communications channels – including print, email, SMS text and the Web. The open architecture of Sefas’ solution allows seamless integration into IOS’ existing systems and enables the company to deliver a sophisticated, end-to-end solution to its clients.
Malcolm Webb concluded: “Open Print is totally flexible and scalable, which means we can provide all the print and online output technologies our customers demand today, and in the future. We are able to maintain our track record of delivering innovative, results-driven applications for some of the country’s best known companies.”
For more information or to download the Case Study, please visit http://www.sefas.com/en/library/info-center , email contactuk@sefas.com or call +44 (0) 117 906 9920.
ENDS
Notes to editors:
About Sefas Innovation
Sefas Innovation is a leading provider of software for creating, producing and managing personalised customer communications. Sefas Open Print software suite allows users to create, transform and enhance customer-facing documents, across multiple channels, including print, email and SMS, with real time tracking and interactive management.
Open Print is used by many of the World’s leading outsourcing businesses to enable a quick and easy migration path for new volumes; by marketers to increase the visual impact through trans-promotional messaging; and, by many of the largest financial companies and Fortune 500 leaders to produce complex, high-volume and mission critical transactional documents.
Sefas Innovation, part of the La Poste Group, is a world leader in document production technology, with headquarters in Paris (FR) and subsidiaries in the US and UK. Sefas has been a leader in the customer communication market since 1991 offering expert enterprise solutions with unparalleled levels of flexibility and performance.
For more information visit www.sefas.com, email contactuk@sefas.com or call +44 (0) 117 906 9920.