DAYTON, OHIO, March 18, 2011 – Two hundred marketing professionals, designers and print buyers converged on The University of Dayton Arena on Wednesday, March 9th. However, it wasn’t for a basketball game. On this day, Think Patented assembled speakers from some of the industry’s most influential organizations: Eastman Kodak, Leo Burnett Worldwide, Sappi Fine Paper, United States Post Office, and The Print Council. The theme of the event was Print Delivers! Print is no longer simply ink on paper. It has evolved into a tool that allows marketers to highly target, stimulate the five senses, integrate with the latest technology and most importantly, it drives results.
Attendees heard industry leaders make a case for the effectiveness of print, as well as the sustainability of paper and print. Speakers shared real world case studies, relevant statistics and innovative examples on how leading marketers are using print to drive results. Attendees were also educated on how print is a renewable resource that they can feel good about using.
“Today was a great day! Our clients and marketing peers heard a message from industry leaders that we have been sharing for years,” David McNerney, Director of Sales & Marketing, said. “Print is emotional, Print is exciting, Print is interactive, Print delivers! Our innovative solutions, combined with great designs and ideas from our clients, can really deliver a positive ROI.”
According to Joanne Vinyard of The Print Council, “Marketers of late have been forced to cut costs and try other methods, such as email and other low cost alternatives to print. What these marketers have been discovering is the results are clearly not as good without print in the marketing mix. Most savvy marketers know they have to design campaigns that utilize all media channels as consumers do not listen to just one channel. Print remains a viable, engaging, and successful channel to the decision making point in consumers minds, especially when it is integrated with digital media."
THINK PATENTED
A large privately-owned printing and graphic communications company, Think Patented creates marketing communications that reach their intended audience through the use of direct mail, digital and conventional printing, fulfillment solutions, One2One Marketing strategies, personalized websites and promotional items.
More information about Think Patented and the innovative solutions they are providing is available from David McNerney at Think Patented, 1630 E. Second Street, Dayton, OH 45403, telephone (937) 254-4023, www.thinkpatented.com
THE PRINT COUNCIL
The Print Council is a business development alliance dedicated to promoting the greater use of print media. Formed by leaders across the spectrum of the graphic arts industry, The Print Council’s goal is to influence and promote the greater use of print media through education, awareness, market development, advocacy and research. www.theprintcouncil.org. The Print Council fully funds Print in the Mix, the clearinghouse of print media effectiveness available at www.printinthemix.com.
- B M I -
PLATINUM LEVEL SPONSORS
Global Paper Solutions Leo Burnett USA The Williamson Companies
Heidelberg USA NAK Marketing Communications Unisource
Japs-Olson NewPage U.S. Postal Service
Kodak Sappi Fine Paper Xerox
GOLD LEVEL SPONSORS
Broadford & Maloney Inc. International Paper
Hewlett Packard Mohawk Fine Papers
SILVER LEVEL SPONSORS
Appleton Coated LLC Mossberg & Company The John Roberts Company
Catalyst Paper Neenah Paper Think Patented
Dynamic Marketing PrintingforLess.com West Linn Paper Co.
IWCO Direct
BRONZE LEVEL SPONSORS
Alcom Printing Group Jet Lithocolor Inc. Rye Printing
Bennett Graphics Lawton Printing Security Press
Bowe, Bell & Howe Lecta North America Stern’s Printing and Engraving
Classic Graphics Inc. Millmar Paper Suttle Straus Inc.
Colorado Printing Co. MSP Digital Marketing The P.A. Hutchison Company
CRW Graphics New Direction Partners Valassis
Dome Printing Panaprint, Inc. Westamerica Graphics
EFI PennLitho Whitmore Group
HBP Inc. Presstek Wisco Envelope
Hickory Printing Group Inc. PrintWest
ASSOCIATES
AIPPM InfoTrends PICA
Arizona State University Kean University PINE
Cal Poly Liberty or Death Communications Press+
CUNY Media Ink Penton Media
Cygnus Business Media MFSA Print Buyers Online
DMA NAPIM Printers NW Trader
EDSF NAPL Printing Industries of America
EMA North American Publishing Printing Industries Alliance
GAA NPES Reed Business
Graphic Communications World NPTA RIT
Group M NYU Rogers Media
HSPR OutputLinks TAGA
IAPHC PennWell WhatTheyThink.com
IdeaAlliance PIASC Xplor International