TAMPA, Fla. (September 20, 2011) — Savtira Corporation
(Savtira) today announced it is using IBM Smarter Commerce software as a foundation
for its Web 3.0 Cloud Commerce platform designed to help businesses strengthen customer loyalty
and boost revenue through marketing, selling and distributing digital content
and physical goods.
In addition, Savtira will also
soon be launching a new service allowing consumers to purchase a wide array of
digital content directly from Savtira and then store it in the cloud.
As the retail industry continues
to move rapidly to the cloud, businesses are increasingly looking to capitalize
on digital commerce. Outsourcing has been a leading method for online sales,
with currently 80 percent of digital goods e-commerce being outsourced.
However, many first generation digital distributors have significant legacy
technology issues that make it increasingly difficult to meet the evolving
shopping needs of today’s consumer.
Using IBM’s WebSphere Commerce
software, Savtira’s customized e-commerce stores and tools allow retailers to
fully realize their eCommerce goals. Savtira’s custom-built eStores are branded
with extra features and services that are offered on an à la carte basis.
Additionally, they work with virtually any type of device, from “connected” car
systems to set-top boxes, browser plug-ins, DVRs, web TVs, tablets, smart
phones, and computers. Once in place, the Savtira eStore lets retailers quickly
distribute, market, merchandise and sell both digital media and physical
goods in a single store and a single, unified shopping cart.
“Whether a traditional brick and
mortar retailer or a digital content e-Tailer, businesses are looking for
solutions that allow them to easily tap into the potential revenue
opportunities offered through digital downloads,” said Timothy Roberts, CEO of
Savtira Corporation. “By combining IBM’s Smarter Commerce products with our
cloud-based delivery model, we can offer retailers a commerce solution that
will work with virtually any type of device to meet the anytime, anywhere
shopping demands of today’s consumer.”
Savtira‘s platform includes a robust
digital media content library with an open-catalog approach, which lets
retailers store their own content in the cloud. Savtira business partners can
then choose to distribute only their own content, opt-in to distribute content
from Savtira’s Digital Catalog or use a combination of both. Savtira’s
Web 3.0 also extends beyond commerce by offering a socially-enabled platform
that allows users to communicate and share what they are doing, listening to,
reading, buying, watching, wearing and playing with social networks. In doing
so, Savtira changes all aspects of the world and consumer behavior by taking
social networking to the next level.
"Savtira’s business model
addresses the retailer’s need to evolve their sales channels and meet the
demands of today’s marketplace,” said John Mesberg, vice president, B2B &
Commerce Solutions, IBM. "IBM’s Smarter Commerce software is playing an
integral role, helping Savtira deliver to retailers a seamless commerce
experience that spans multiple channels including social networks, mobile
devices and the web, and ultimately allows them to create stronger connections
with their customers.”
IBM Global Financing, the IT
leasing and loan arm within IBM, played an integral role in this effort by
providing financing to Savtira. With this financing, Savtira was able to
quickly integrate IBM Smarter Commerce software into its offering while
retaining the flexibility to pursue other important business investments.
IBM Smarter Commerce transforms how
companies manage and swiftly adapt to customer and industry trends across
marketing, selling and service processes that span the entire commerce cycle,
putting the customer at the center of their decisions and actions. These topics
and more will be discussed at IBM’s upcoming Smarter Commerce Global Summit.
For more information about the annual Smarter Commerce Global Summit please
visit http://www-01.ibm.com/software/commerce/summit/.
About Savtira Corporation
Based in Tampa, Florida, Savtira
is in the business of Digital Distribution with a Software-as-a-Service (SaaS)
e-commerce platform that is a turnkey system for the distribution, marketing,
merchandising, and selling of both digital media and physical goods in a
single store and a single, unified shopping cart. Savtira-powered
stores are designed to meet the specific needs of retail partners so no two
eStores are alike. All Savtira eStores are branded and custom-tailored for our
partners. Extra features and services are offered on an à la carte basis.
Savtira is also building the next Carrier-Class “Entertainment Distribution
Network” (EDN) to stream all digital media from the cloud with a feature set
that eclipses anything on the market. For more information on Savtira, visit: www.Savtira.com or call 813.402.0123. Follow us on Twitter at: http://twitter.com/savtira.
Savtira is a registered trademark.
All other product and service names mentioned are the trademarks of their
respective companies.