IKON and The NAPL Network Announce Regional Workshops
Comprehensive Marketing Services: Expanding Print with Cross-Media Campaigns
MALVERN, PA and PARAMUS, NJ. – April 30, 2009 – IKON Office Solutions, a Ricoh company, and The NAPL Network will offer four, half-day, hands-on workshops focusing on how and why printers are differentiating themselves by transitioning from traditional print shops into marketing service providers. All programs are designed for printing executives and their management teams, and will take place from 8:00 a.m. until 12 noon at an IKON facility. Locations, cities and dates are as follows:
June 3, 2009: Boston, MA – One Federal Street, Boston MA
June 4, 2009: Alexandria, VA – 4900 Seminary Road, Alexandria, VA
August 5, 2009: Chicago, IL – 410 Warrenville Road, Lisle, IL
August 6, 2009: Minneapolis, MN – 2740 American Boulevard West, Bloomington, MN
During the workshops, attendees will discuss current “State of the Industry” data, participate in a hands-on variable data demonstration with Objectif Lune using production equipment available from IKON, and evaluate a real-life case study that features the challenges and expectations of a commercial printer that successfully expanded its offerings while strengthening its customer base.
Joseph P. Truncale, President and CEO, NAPL, will deliver the keynote address regarding the state of the industry and the importance of cross-media campaigns. Howie Fenton, Senior Consultant, Production and Digital Technology, NAPL, will present a case study of a printer’s transformation in today’s environment. Lunch is included for those who would like to tour the IKON facility.
“The printing and graphic communications industry has evolved a great deal with new technology supporting creative new approaches to business development,” explains Spencer Adamson, Vice President, Product Solutions and Commercial Print, IKON Office Solutions. “This workshop will cover invaluable information on how traditional print shops can become a marketing services provider and create customized cross-media solutions for their customers.”
“If printers are serious about adding value for their customers and differentiating themselves, this workshop will provide the tools to get started. By joining with IKON to deliver these regional, hands-on, interactive, case study and research-based programs, we are providing attendees with the game plan they need to succeed,” said NAPL President and CEO Joseph P. Truncale, CAE.
Register online at www.napl.org/IKON.reg or call the Information Hotline at 800-234-0040. Rates are as follows: $79 for the first attendee from a company; $69 for second or more attendee from the same company. Space is limited.
About IKON: IKON Office Solutions, Inc. (www.ikon.com), a Ricoh company, is a leading provider of innovative document management systems and services, enabling customers to improve document workflow and increase efficiency. IKON integrates copiers, printers and MFP technologies, and document management software and systems, to deliver tailored, high-value solutions, implemented and supported by its team of services professionals. IKON leverages the manufacturing and engineering expertise of Ricoh, a $22 billion global technology innovator, with the experience and reach of its locally based sales and services teams, to provide end-to-end solutions and one of the industry’s broadest portfolios of document management services, including on-site and off-site managed services, technical service and support, and customized workflow design and implementation.
About NAPL: NAPL is a not-for-profit business management association representing companies in the $120+ billion commercial printing and graphic communications industry in North America. NAPL’s comprehensive slate of business-building solutions provides company leaders with the management tools they need to make informed business decisions in an ever-changing market environment. The association also handles administration of NAQP, the National Association of Quick Printers, which specializes in the unique concerns of small printers nationwide, and the industry’s Research and Engineering Council, which is dedicated to manufacturing technology and productivity improvement issues. For information on NAPL or its affiliated associations visit www.napl.org or call (800) 642-6275.
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