|New NAPL Book Demystifies Management Information System Installation
Growth Through Effective MIS, Gregory S. D’Amico, Ph.D., guides industry
executives through MIS implementation and explores MIS business benefits.
Rutherford, N.J. (January 24, 2013)— The National Association for Printing Leadership (NAPL) has just released Business
Growth Through Effective MIS by Gregory S. D’Amico, Ph.D. In the new book,
his third for NAPL, Dr. D’Amico helps smooth the management information system
installation process for industry executives and operations managers while
exploring the many real business benefits a management information system (MIS)
The graphic communications industry runs on data—printing files,
mailing lists, marketing outreach and response media, customer files, and
internal production and billing information. The sophisticated systems that can
manage this flow of data, organize it, and distribute it among company
departments and information stakeholders are powerful tools for customer
satisfaction, business growth, and profitability. But the ability of an MIS to
touch every aspect of a company’s workflow and business processes can also make
developing and implementing an MIS a complex, time-consuming, and costly
As printing industry authority and Kean University professor Dr.
D’Amico guides the reader through each step of the MIS installation process, he
points out any potential problems and offers results-based solutions. He also
explains the ways in which an MIS can be leveraged to help companies exploit
new business opportunities, enhance competitiveness in existing markets, enter
new service areas, and improve operational effectiveness. The new book is
generously sponsored by EFI.
“Dr. Greg D’Amico’s latest book
will be an important addition to any industry executive’s management library,”
says NAPL President and Chief Executive Officer Joseph P. Truncale, Ph.D. “It
provides real-world answers to handling the complex data issues today’s
printing company leaders must deal with every day. It is filled with insights
and guidance based on an extensive study of the
best business research on the topic—research which, in turn, has been carried
out through surveys and follow-up interviews with frontline industry companies
that have experience, both positive and negative, in the actual implementation
of multifaceted management information systems.”
D’Amico also includes conclusions based on his own research on the subject,
including interviews with a number of industry experts whose wide-ranging
experience in graphic communications is reflected in their own comments,
presented as short essays that conclude many of the book’s chapters. Among the
topics covered in the new volume:
Growth through Effective MIS (NP413), a 121- page
trade paperback, is available exclusively from NAPL for $39.95 (NAPL/NAQP
members, $29.95). Go to www.napl.org and
select “Store” to order online, or call (800) 642- 6275, Ext. 6324 or Ext.
- MIS Planning and Execution: Developing a fully integrated MIS
and successful MIS implementation.
- MIS Applications and Benefits: Data mining and CRM, gaining a
competitive advantage, and sales force automation.
- MIS Options and Opportunities: Building global alliances and
MIS security management.
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