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QR in HVTO
QR in HVTO explores the role QR codes play in High Volume Transaction Output. QR codes are helping to transform the way companies communicate with their customers and prospective customers by providing a link from physical documents to the world wide web. In this forum we discuss industry leaders who are successfully deploying this technology and the rewards they are reaping. We also look into the future at solutions that are coming and how they will impact the High Volume Transaction Output industry. We welcome you to join the dialogue!
List of Handsets Preloaded With QR Reader Continues to Grow
By Joe Barber, Chief QR Officer at the CodeZQR division of Computer Output Print & Internet (COPI)
The list of manufacturers supporting QR Codes continues to grow. LG recently announced that they will be pre-loading the ScanLife reader on all their new camera phones worldwide. LG is the third largest manufacturer of cell phones in the world having shipped over 100 million handsets in 2008.
The LG announcement comes on the heels of the launch of the Apple 3G I-Phone and the HTC/Google G1 phone last year. These handsets both support QR Code readers and their users have been utilizing these applications in large numbers. Nokia and Samsung have also been shipping many models with QR Code readers pre-loaded for several months.
Since over 80% of all handsets sold in North America today have a camera, the pre-loading of the readers on the phones makes a lot of sense for the manufacturers and the carriers. It adds a tremendous utility to the phone.
Now that so many people have the tools needed read QR Codes, it should only be a matter of time before marketers start to utilize this communications tool to an even greater degree.
Based on the excitement surrounding CodeZ QR I think that day will be here real soon.
Let me know your thoughts by posting comments or contacting me at JB@CodeZQR.com!
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Contact Joe Barber at JB@OutputLinks.com. For Joe Barber’s complete QR Code blog >>>.
