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QR in HVTO
QR in HVTO explores the role QR codes play in High Volume Transaction Output. QR codes are helping to transform the way companies communicate with their customers and prospective customers by providing a link from physical documents to the world wide web. In this forum we discuss industry leaders who are successfully deploying this technology and the rewards they are reaping. We also look into the future at solutions that are coming and how they will impact the High Volume Transaction Output industry. We welcome you to join the dialogue!
Using QR To Identify The Tech Savy
By Joe Barber, Chief QR Officer at the CodeZQR division of Computer Output Print & Internet (COPI)
Robin Feiner is a senior creative in the Australian advertising industry who has worked at some of Australia's and New Zealand's most respected agencies and is now consulting to a host of agencies: JWT Melbourne, GPYR, Clemenger BBDO, Brave, DDB, Droga5, Three Drunk Monkeys, and most recently, Banjo.
One of his projects involves QR codes and the police. Here is his QR story:
We want you.
When the NSW Police Force wanted new recruits, we decided to use QR-Codes when most people in Australia hadn't even heard of them yet. This helped us reach a very specific type of candidate, and let us speak with them in a language only they understood. When the poster or print ad is photographed with a QR-Code enabled mobile phone... ... the code is deciphered: "We need tech-savvy new recruits like u. www.police.nsw.gov.au"
Your phone will then take you to the Police Force Recruitment website.
Read more about Robin Feiner’s work.
Full story
Contact Joe Barber at JB@OutputLinks.com. For Joe Barber’s complete QR Code blog >>>.
