CodeZ QR Revives Hardcopy Publishing Industry
By Joe Barber, Chief QR Officer at the CodeZQR division of Computer Output Print & Internet (COPI)
CodeZ QR enables magazine and newspaper publishers to provide something they have been lacking until now, good measurement of ad effectiveness and ROI.
A lack of measurable ROI for advertisers has been one of the key factors contributing to the decline of hardcopy publishing for the past decade.
CodeZ QR provides a hyperlink from printed ads to the mobile web. This link to the mobile web allows advertisers to capture the same quantifiable data as on line advertising, providing immediate analytics on the ads effectiveness.
CodeZ QR generates QR codes from simple desktop word processors all the way up to the publisher’s data center document composition engines for printing on every printer in the enterprise. CodeZ QR’s support of variable data publishing engines allows publishers to encode a subscriber’s demographic data in each ad for ever more informative analytics reports.
Imagine the enhanced revenue model of a subscription hardcopy magazine or newspaper where each QR encoded advertisement launches the subscriber to a personalized ad specifically tailored to the subscriber’s demographic profile. Each ad view and the associated demographic information would be immediately reported to the advertiser. Amazing!
How much more would advertisers pay for this type of narrowcast, 1-to-1, metrics rich advertising versus the old broadcast, 1-to-many, zero metrics ad?
CodeZ QR provides the dramatic revenue uplift hardcopy publications need to survive and thrive.
Agree or disagree? jb@CodeZQR.com or email me if you just want to learn more!
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