Anatomy of Transpromo
Breaking down a transpromo document into its various parts helps ensure you’ve covered all the bases and get the highest ROI for all your hard work.
Like any document, transpromo has several areas (or zones) of information that work together to present the overall message.
At The Heart: The Company Brand
What were the chances a marketer would put this at the top of the list?
Branding your documents is as important as branding the front of your building, your website, or any other visible representation of your company. Make it consistent in style, message and (especially for documents) location. Most marketing groups create style guides that explain the rules surrounding the use of the company name and logo. Make sure your transpromo document follows the rules (please!).
Keep Your Ears Open: Show Customers You Listen
The most effective transpromo documents contain messages relevant to the recipient. Use every possible piece of data you can to create this critical part of the document. If the “promo” portion is personalized to the reader then they’re bound to hear you and respond positively.
The Brains Behind it All: The Transactional Data
The document’s original purpose (to convey transactional data) is the reason why transpromo has such possibilities. Customers expect to receive this document, and open it without fail. Make sure the transactional area is as easy to read and understand as possible. Don’t settle for Courier!
Perhaps the most unique part of transpromo is that so many areas within the organization must contribute to the end result. I’ve not included them all in this article but the list is extensive including legal, graphics, IT, customer support, and so on.
Sound impossible to control? It’s not!
Attend Elixir’s new webinar and see how all these different groups can contribute to the creation of the transpromo document. You’ll see how the Elixir Correspondence System protects areas of the document permitting only authorized editors to make changes. The net? Only us marketers can change the logo and legal can be confident that their disclaimers appear as required. (Those people have a lot of rules).
Register today! Effectively Mixing Transactional and Promotional Information
Webinar Dates: September 18th and 24th ~ October 2nd, 14th and 23rd