By Bob Raus, RISO Inc.

Profit remains the name of the game for people in the printing industry.  Profitability is required for long-term growth opportunities, to weather economic downturns and to reinvest people and technology. Two proven methods of increasing profitability are leveraging 1) best practices from other print service providers and 2) industry expertise on key topics via targeted white papers. 

RISO’s new Commercial Print Profit Acceleration Kit features case studies from successful printing companies and several industry-leading white papers about personalized marketing techniques, recent independent direct marketing studies and new ideas for generating revenue streams.  It also includes a helpful energy savings calculator to analyze current costs and identify areas of potential savings.  The kit is available for free download at www.newinkjet.com/print.

RISO’s Commercial Print Profit Acceleration Kit contains:

• OutputLinks.com White Paper: Direct Marketing – Generating five leads for the price of two Service bureau and commercial print executives confirm independent study results of mailers produced with inkjet and toner technology.
• INTERQUEST White Paper: Analyzing Digital Color Costs & Direct Mail Response Rates—Increase profits and differentiate your business by offering a new, lower pricing tier! New INTERQUEST white paper shows that postcards produced with inkjet deliver the same response rates at 62% less cost than postcards printed on electrophotographic printers!
• Case Study: How an output service bureau made the transformation to single-pass, on-demand VDP color
• Case Study: How a letter shop increased its output and added a new revenue stream
• White Paper: Transactional Printing: What you need to know to evaluate alternatives and leverage the business opportunities for growth
• White Paper: The Hidden Costs of Copiers and Printers
• RISO Energy Savings Calculator: Quickly calculate your production cost savings when using RISO's ComColor inkjet printers

Learn more about how RISO helps professional printing organizations succeed by viewing a four minute multimedia presentation at www.brainshark.com/riso/mvto.