Feb 12, 2008
HVTO + 2007 = The Year in Review
OutputLinks and today’s most distinguished industry leaders sum up 2007’s biggest trends in high volume transaction output (HVTO). Part one of the series addresses transpromo, mailing issues and increased recognition for HVTO.
By Aaron Kiel
If you love being a part of the high volume transaction output (HVTO) industry, then you probably loved 2007. From the rise of transpromo documents to the many new opportunities in mailing, the Year of the Pig was significant and noteworthy for output professionals.
To summarize, OutputLinks asked a panel of industry leaders to review the trends, issues and technologies that were the most important in ‘07. Here’s what our experts had to say.
It all adds up---
2007’s biggest trend is transpromo
For Clare Woodman, president and COO of Megaspirea, the most significant industry movement of 2007 was clear. “I would say that the biggest trend of the year was transpromo,” she says. “Over the years there have been many names for what it is, but the industry coalesced around this particular term at this particular time. It now appears that the term is here to stay and that organizations are taking the necessary steps to implement a transpromo strategy.”
Jeffrey DeVoyd, vice president, technology and product marketing, GMC Software Technology, agrees. “In 2007, color transpromo became a reality as financial institutions and insurance companies realized the benefits of the color transpromo statement, including acquiring and retaining high-value customers, generating measurable and repeatable results, as well as maximizing customer value.”
As a strategic business application, transpromo’s reach stretches far across the globe. For example, Oniya Shapira, a GMC customer in Israel, prints 8 million transpromo statements per month for just for one of their credit card clients, Cal (Israel Credit Cards Ltd). “These statements fully exploit the application, including personalized marketing messages, high impact color graphics as well as co-op advertising from their business partners,” says GMC’s DeVoyd. “The statements are printed on HP Indigo digital color presses and the final color statements are stunning.”
For Oniya Shapria, the results of implementing transpromo in 2007 are improved client satisfaction and retention rates, measurably higher return for offers printed on the statement itself, plus the ability to expand to new market and application areas.
Clearly, transpromo in both the high and mid-volume ranges was big in 2007, and it’s here to stay in 2008 and beyond. According to Senior Product Manager Maria Wooldridge, RISO Inc., the blending of transactional documents with promotional messaging was the year’s application. “Many of the major shows had themes or undercurrents of transactional/promotional printing, including ON DEMAND, Graph Expo, InfoTrends’ Transpromo Summit and the Gartner Print & Imaging Summit, bringing a lot of attention to this area beyond just those in the HVTO marketplace.”
Eastman Kodak Company’s Pat McGrew, EDP, data center and transaction segment evangelist, also attended many of 2007’s educational conferences, spreading the good news about transpromo.
”The emergence into the mainstream of the transpromo story, enabled by full color, appropriately priced inkjet solutions, is the top story in HVTO,” says McGrew. “The first Transpromo Summit demonstrated the importance of the story by attracting a large crowd to a conference in New York City in August. The co-owner of the most significant banner is clearly inkjet technology in the HVTO space as 2007 saw the demand for Inkjet so strong that just about every major player brought inkjet solutions to market. These, together, are most significant since they are the key drivers for continuing investments in HVTO hardware and applications.”
Indeed, transpromo takes the stage as the No. 1 topic in the world of HVTO. Certainly, OutputLinks published an enormous amount of content focused on the subject, and transpromo related queries on OutputLinksSearch increased steadily through the year.
“The transpromo evolution is what I would consider the most significant 2007 trend because it transformed HVTO from an operations-based cost reduction mentality to a management-based business enhancement investment,” explains OutputLinks’ Julie Plata, who suggests that HVTO professionals search the hot topic at the OutputLinksSearch. “Transpromo will open the door for corporations to increase their investments in upscale output solutions that can help customers buy more and pay faster via the trusted transaction document arriving in the mail.”
Postal issues help the bottom-line in ’07
Marv Isles, CEO, Böwe Bell + Howell, believes the most significant HVTO issue in 2007 was the opportunities created by the Postal Accountability and Enhancement Act (PAEA) and Intelligent Mail Barcode (IMB). Under this, he says, mailers leveraged technology to improve operations, generate savings, and create new value-added services.
“USPS is reshaping the mail flow through incentives and penalties,” says Isles. “Shape-based pricing, for example, charges more for flats than folded letters. Mailers can reduce postage by up to 39 cents per piece by folding the contents of a First-Class large envelope and mailing it in a letter-sized envelope.”
In 2007 --- with more stringent requirements and more frequent audits --- improving data quality was imperative, according to Isles. “CASS-related discounts are only available when the first line of an address can be confirmed via the USPS Delivery Point Validation (DPV) process,” says Isles. “An estimated two percent of the addresses from a mailing list could lose their automation discount, greatly increasing the cost to mailers. USPS’ Merlin has been updated to incorporate DPV.”
Isles adds, “Everyone in the mailing industry needs a healthy USPS. While we can expect ongoing uncertainty, the overall direction is clear. The mail stream is becoming more connected and the quality requirements are increasing. Those in the industry who can take advantage of these trends will benefit.”
Sought-after mailing expert and OutputLinks columnist Mary Ann Bennett, president and CEO of The Bennett Group, Inc., also knows a lot about the mailing business. In fact, she says that the landscape of our mail and print industry was dramatically altered with the United States Postal Service 2007 rate case.
“Every day that passes shows more and more mailers are finding creative ways to re-design their mail pieces and reduce their postage expenses,” says Bennett.
As a mailing educator, Bennett advises HVTO pros to take a quick look in their mailbox. She says you’ll easily see that the majority of your mail has the shape of a USPS letter. “Current observations are that even the most unsophisticated mailers are indeed embracing direct mail and the postage incentives the U.S. Postal Service implemented back in May of 2007. The new designs --- or re-designs --- are spectacular in some cases and very simple in others, but the bottom-line remains the same for everyone: They found a way to save money in ‘07.”
Pitney Bowes’ Patrick Brand, president, Document Factory Solutions, says that while the USPS made significant changes in ’07, the industry met the task of responding to shape-based pricing and new addressing standards such as DPV and LACSLink.
“Fortunately, new customer-focused technologies simplified this transition in 2007,” Brand says. “The High Productivity Inputs developed by Pitney Bowes helped mailers actually save money by cost-effectively converting flats to letter-size mail, while upgrades to the Olympus Sorting Systems helped ensure compliance with challenging address requirements.”
Brand adds, “Pitney Bowes solutions, including the APS Edge, raised the bar on performance, and mailers were able to answer the call for integrity while enhancing efficiency and productivity. Externally, these high-integrity capabilities led to new value-based applications, including transpromo and voting by mail. The Relia-Vote Mail Balloting System, for example, now provides state and local governments with a comprehensive way to meet the market’s demand for more secure, accessible absentee voting.”
Mark Maragni, vice president, sales, Compart North America Inc., states that overall, the postal rate case change in 2007 had a major effect on first class and flat mailing, but there were other trends which demanded attention.
“We also saw the HVTO community begin embracing a wide spectrum of production, digital color printing, from high quality output to the concept of ‘good enough color’,” says Maragni. “These two events --- transpromo and the postal rate case change --- lead to a third event: more complex workflows, enabling increased postal and workflow efficiency. Or, more simply put, driving cost out of production by managing the totality of the output.”
Wall Street recognition amounts to increased HVTO visibility
According to Andy Plata, president and CEO of OutputLinks, 2007 was the year that Wall Street finally understood that the critical nature of transaction output represents a very strong investment-return opportunity in serving the HVTO industry. “This is evidenced by the growing number of acquisitions in the HVTO vendor community by private and traditional investment firms,” says Plata. “This new investment activity will result in more powerful technology that will propel the HVTO community to increased productivity and capability.”
Along with transaction output gaining more visibility in 2007, a company’s various departments are joining forces like never before, collaborating to benefit marketing, businesses processes, strategic objectives and return-on-investment.
And with HVTO gaining more recognition, Adobe’s Christy Hubbard, senior product manager, LiveCycle Enterprise Suite, Adobe Systems Inc., says this resulted in an increased focus on the customer experience across multiple channels of document output. “HVTO customers are re-thinking their DOM strategies and increasing collaboration with business units and IT managers across their organizations,” says Hubbard. “Increasingly, organizations are looking to adopt new DOM standards that extend beyond structured high-volume output such as statements and invoices, to embrace on-demand and interactive applications that optimize the mix of electronic and print delivery options.”
2007 sees greater productivity, flexibility, opportunity
Driving the HVTO industry forward in 2007, companies like Océ met the demand for greater productivity, flexibility and opportunity within the HVTO industry.
“Océ successes in 2007 include the launch of a string of revolutionary production solutions, both cut sheet and continuous form, along with software to address workflow,” says Guy Broadhurst, vice president, product marketing, Océ North America, Production Printing Systems. “From the Océ ColorStream 10000 – full-process color and over five million full color letter-size images a month, plus fast black and white output at appropriate pricing -- to the Océ JetStream full color inkjet printer running at 500 feet per minute in color, the wave of groundbreaking launches is probably unmatched within the industry. But it doesn’t stop there for high-volume operations. Also just introduced, the Océ VarioStream 8000 continuous feed family offers an unmatched combination of print width, Océ CustomTone color, MICR printing, upgradeability and output choices, such as duplex twin configurations for high-volume applications.”
Also on the technology front, ink jet printing was a big topic with the introduction of several new and improved technologies last year. “Attention was given to the speed, reliability and cost efficiency of inkjet printing in the HVTO marketplace,” says RISO’s Wooldridge. “From the customer’s perspective, the demand for affordable equipment, volume flexibility, and increased ROI continued to grow. Customers continue to seek new alternatives for high-cost, large-footprint systems that require enormous volumes just to cover their fixed expenses.”
The year of technology
For Tim Kelly, senior vice president, Rochester Software Associates, Inc., 2007 was the year of embracing technology. “No longer do we need to spend time or efforts convincing print centers that they need to move to a digital, on-demand, web-to-print solution,” says Kelly. “Instead, they already 'get it' and just need to know what sets us apart and how they can achieve measurable success by implementing solutions from RSA.”
Kelly adds, “And another significant 2007 event was the introduction of the Apple iPhone, which led to RSA's iPhone Portal for WebCRD. This proof of concept enables end-users to submit jobs and order reprints wirelessly, from anywhere. And status updates are available to users and print center managers, literally at their fingertips. This watershed advancement in technology is only the beginning of what we expect to see in 2008.”
By and large, 2007 marked a significant year for the HVTO community. From strides in transpromo documents and changes in the business of mail, to increased recognition of HVTO and better products/services to meet the demands of output, last year was one for the books.
Watch for part two of this series as our distinguished panel of experts discuss 2008 and make predictions for the new year.
Thank you to our panelists:
--- Christy Hubbard, senior product manager, LiveCycle Enterprise Suite, Adobe Systems Inc.
---Mary Ann Bennett, president and CEO, The Bennett Group, Inc.
--- Marv Isles, CEO, Böwe Bell + Howell
---Mark Maragni, vice president, sales, Compart North America Inc.
---Pat McGrew, EDP, data center and transaction segment evangelist, Eastman Kodak Company
---Jeffrey DeVoyd, vice president, technology and product marketing, GMC Software Technology
---Clare Woodman, president and COO, Megaspirea
---Guy Broadhurst, vice president, product marketing, Océ North America, Production Printing Systems
---Patrick Brand, president, Document Factory Solutions, Pitney Bowes
---Maria Wooldridge, Senior Product Manager, RISO Inc.
---Tim Kelly, senior vice president, Rochester Software Associates, Inc.
To visit these and other leading HVTO vendors visit the OutputLinks eExhibit Hall >>>>
HVTO Forecast 2008
OutputLinks Previews Your Next Year in High Volume Transaction Output. From Extremely Hot Topics Like Intelligent Mail to the Environment and Transpromo Growth, Our Experts Give You a Snapshot of 2008.
By Aaron Kiel
We’re already full swing into an exciting new year for the high volume transaction output (HVTO) industry. So what trends will take shape and rise above the rest, and what hot topics will become more than simply buzz? Only time will tell, but perhaps our industry soothsayers can shed some light.
In part one of this series, we reviewed 2007. Now, OutputLinks asks its distinguished panel of output experts for predictions on HVTO in 2008. Here’s what they believe will be big this year.
We also want to know your views. Share your thoughts with us now. >>>.
The environment
Maria Wooldridge, senior product manager for RISO Inc., sees 2008 as the year of “green” products and processes. “The printing industry in general is looking more closely at technologies that are environmentally friendly,” she says. “Initiatives such as reducing power consumption and other waste materials created by the printing process, along with more recyclable, renewable and sustainable consumables, such as inks, toners and paper, will be very much a focal point this year in print shops across the country and the globe. We also see continued focus on ink jetting as more and more major manufacturers are offering ink jet systems.”
Jeffrey DeVoyd, vice president, technology and product marketing, GMC Software Technology, also sees a focus on inkjet in 2008.
“In much the same way that office or home color inkjet printers quickly replaced their black and white predecessors, in 2008 the industry will see increased use and adoption of color inkjet printing for statements for both static and variable content,” says DeVoyd. “In addition, we’ll see companies leveraging ‘onsets’ or additional pages printed inline with the original color statement. Onsets will eventually replace traditional offset printed inserts with personalized, targeted offers printed in-line with the statement. This will simplify the entire finishing process and improve offer response rates due to more precise targeting of offers. The lowering of costs associated with digital color and the understanding that color brings value to the document will be significant factors in this trend.”
Consolidation and a holistic approach to output
Adobe’s Christy Hubbard, senior product manager, LiveCycle Enterprise Suite, foresees the increasing consolidation of output technologies across the enterprise. “Organizations are looking to standardize on a single common platform for all business-critical communications,” she says.” The key growth areas are on-demand and interactive applications such as new account opening and correspondence management.”
From another vantage point, Mark Maragni, vice president, sales, Compart North America Inc., sees the HVTO community starting to look holistically at workflow. He says this will require PDF/A support for the next steps of the document workflow. “PDF/A is the AIIM standard for a PDF that will be stored or archived,” says Maragni. “This standard ensures the print output looks the same from the archive as it originally did from the printer.”
Digital print technology explodes
In the world of HVTO, 2008 will be known for an explosion in digital print technology, according to Clare Woodman, president and COO, Megaspirea.
“Various printers are releasing improvements to existing technology or creating new offerings. The trend is toward continuous form printing, most notably rolls, and toward improved color in both ink jet and toner-based printers,” she says. “Some of the slower printers will be emphasizing more speed and some of the faster printers will be talking about enhanced print quality.”
Guy Broadhurst, vice president, product marketing, Océ North America, Production Printing Systems, believes the HVTO marketplace will continue to explore new ways to use color documents as part of its business strategy.
“Applications such as digital color, personalization and transpromo communications will evolve further as users gain more skill in leveraging these capabilities,” says Broadhurst. “More users will be drawn to the concept of Océ Job Appropriate Color to achieve the most efficient, effective, economical use of color to add impact to their communications. Transpromo will continue the evolution of the statement as the next step in convergence, an area where Océ has provided leadership for quite a while.”
Like 2007, this year will also be significant for mailing issues in HVTO. In fact, mailing industry expert Mary Ann Bennett, president and CEO of The Bennett Group, Inc., says there will be a lot to benefit from in 2008.
“Over the next 18 months,” says Bennett, “major mailing issues including reducing undeliverable as addressed mail, maximizing mail piece design, meeting Move Update requirements, implementing the Intelligent barcode, and introducing the PostalOne program for paperless mail acceptance are all topics that can and should benefit from more exposure, conversation, discussion and education.”
Megaspirea’s Woodman points to another trend that won’t get as much attention in 2008, but will grow in significance: the rise of hybrid mail. Woodman explains that hybrid mail is the use of electronic channels to get data to print/finishing shops close to their final destination.
“Today, the mail is printed and picked up in trucks and then sorted and then loaded onto trucks to be shipped to other locations and then sorted again and then loaded into trucks for delivery,” Woodman says. “Hybrid mail would eliminate at least two of these delivery points and online presorting before printing and would eliminate a great deal of traffic,” she shares. “There is an obvious positive environmental impact, more control over delivery dates and a faster time to market. The combination of digital color, VDP personalization and hybrid delivery will prove to be a winner.”
One key enabling technology for hybrid mail is Megaspirea’s Dynamic Envelope Creation, as embodied by the Mailliner product line that Megaspirea is rolling out to the market. “Once hybrid mail is made both simple and effective, it will surely gain traction. That effort begins in 2008,” declares Woodman.
When it comes to mail and HVTO, a key word for 2008 is “intelligence,” says Patrick Brand, president, Document Factory Solutions, Pitney Bowes.
”The proposed USPS Intelligent Mail mandate will have repercussions for years to come, and companies will need to act soon to comply with the January 2009 deadline, reviewing and possibly retooling every customer print stream,” says Brand. “To benefit from these barcodes, mailers will also discern how this new-found intelligence can add value to marketing, customer care, finance, collections and other customer-facing departments. Gaining the ability to connect the mailstream to business applications will only increase the value of mail and those who manage it.”
According to Brand, there are many ways to tackle Intelligent Mail, from document composition and output management software to envelope finishing systems, high-speed sorters and third-party service bureaus. “Pitney Bowes is the only company with expertise in each of these disciplines, which allows us to offer a thorough review of the advantages, disadvantages and challenges, plus insights into the many ways one can simplify the process,” says Brand.
Brand adds that “intelligence” will also be behind new transpromo applications, as customer and location intelligence will give transaction mailers the tools they need to bring transpromo statements to life in ways that increase relevance and revenue. “The launch of the new Flexible Productivity Series Split Drive is one of the ways Pitney Bowes will support this need for application flexibility with no compromise in integrity,” he says.
In 2008, with more emphasis on correct mailpiece assembly and processing, an audit trail is invaluable for documents requiring high integrity, according to Marv Isles, CEO, Böwe Bell + Howell.
“Mailers can rely on robust item management software to assure compliance,” says Isles. “Emerging technologies such as Document Fingerprinting can also help ease the burden of tracking documents, while creating additional opportunities for mailers to drive value from the existing mailstream. The benefits of processing mail without barcodes---but with full integrity---include: more attractive documents; full tracking for applications running on virtually any system; unique document information that can be fed to a system controller; database-driven inserting instructions, which can be retrieved from a centralized server; and personalized marketing messages that can be accessed. Also, every application can now be tracked, not only those with barcodes.”
Isles shares that Document Fingerprinting is an advanced vision application from Böwe Bell + Howell that delivers on the promise of full integrity without barcodes. “This patent-pending application utilizes advanced vision technology to scan a document and create a unique Document Fingerprint identification for every page processed at full production speed,” says Isles
Pat McGrew, EDP, data center and transaction segment evangelist, Eastman Kodak Company, describes 2008 in one word: growth. She says that billers in every vertical are learning from the successes of those early transpromo adopters. “With smart application of good design, data mining, and targeted communication, the three main components of the transpromo toolkit, every one involved in essential billing and regulatory mail, as well as solicitation mail, can benefit. For 2008, expect to see more of the mail in your mail box to take on transpromo characteristics,” she says.
And, as 2007 was great for the HVTO industry, 2008 will be even better, proclaims Andy and Julie Plata, owners of OutputLinks. “We predict that the people and companies who have worked hard and invested wisely to increase their effectiveness will enjoy great success in 2008, and the years to come, as the HVTO industry continues to grow.”
Watch for part three of this series as our distinguished panel of experts highlight new products and services for 2008. For part one >>>>.
Thank you to our panelists:
--- Christy Hubbard, senior product manager, LiveCycle Enterprise Suite, Adobe Systems Inc.
---Mary Ann Bennett, president and CEO, The Bennett Group, Inc.
--- Marv Isles, CEO, Böwe Bell + Howell
---Mark Maragni, vice president, sales, Compart North America Inc.
---Pat McGrew, EDP, data center and transaction segment evangelist, Eastman Kodak Company
---Jeffrey DeVoyd, vice president, technology and product marketing, GMC Software Technology
---Clare Woodman, president and COO, Megaspirea
---Guy Broadhurst, vice president, product marketing, Océ North America, Production Printing Systems
---Patrick Brand, president, Document Factory Solutions, Pitney Bowes
---Maria Wooldridge, Senior Product Manager, RISO Inc.
To visit these and other leading HVTO vendors visit the OutputLinks eExhibit Hall >>>>
HVTO Man on the Street:
Products, Services Preview 2008
“What products or services will you be launching in 2008?”
In the conclusion of this three part series that looks at 2007 and 2008, we ask some of the top vendors in the industry to offer a brief preview of their product launches or new services available in 2008.
Adobe Systems Inc.
“We launched our new LiveCycle Enterprise Suite in June of 2007, with a full release of our targeted HVTO solution component, LiveCycle Production Print ES, in November of 2007. You'll see some incremental updates to this platform in 2008, including expanded capabilities with respect to PDF/A, the ISO standard for long-term archiving, but for the most part, our newest offerings are already on the market. Industry analysts are very keen on our approach, which provides a single common platform for structured, on-demand, and interactive output requirements.”
---Christy Hubbard
Senior Product Manager, LiveCycle Enterprise Suite
Adobe
The Bennett Group, Inc.
“Our firm is committed to increasing the availability of mailing education in all forms and across all learning platforms. Given that commitment, we will take our mailing training programs wherever we need to go. Mailing education highlights for 2008 include: 3-day workshops for PIA/GATF; Print-to-Mail education track at Graphics of the Americas; Print-to-Mail-Solutions full track of 8 sessions at ON DEMAND; and Mailing education feature at Graph Expo. Additionally, the next Mailing Industry Executive Business Administration (MIEBA) Program will be held April 14-19 at The Bennett Group’s state-of-the-art Mailing Training Institute in Rochester, N.Y. The MIEBA is a must for any company looking to enter the mailing industry; enhance or expand existing capabilities or simply reduce current expenses and/or increase future profits.”
---Mary Ann Bennett
President & CEO
The Bennett Group, Inc.
“In 2008, BÖWE BELL + HOWELL will release solutions and technologies that will enable mailers of all sizes to increase the quality and integrity of their mailings, and satisfy all of the new USPS and other industry regulations. We will continue to support equipment of varying ages and types, from multiple vendors, and help companies connect their isolated solutions into a networked environment that provides real-time insight and management for all production operations. We will support and define rising trends in the mailing industry – such as color printing, transpromotional applications and full integrity with no barcodes – with easy-to-use, flexible solutions. These solutions will enable mailers to choose exactly how many of these new capabilities they wish to incorporate for producing more low-cost, impactful and relevant mailings.”
---Marv Isles
CEO
BÖWE BELL + HOWELL
“Compart’s DocBridge Pilot solution leverages the trend for driving cost out of the document production process. Pilot provides database driven, item level output management. It universally ingests composed documents/print files, then breaks each down to the document level allowing intelligent aggregation, house-holding, color management, classification, indexing, conversion, modification and re-imposition based on the user’s business requirements. The net is that DocBridge Pilot provides extensive efficiency and cost savings on the most expensive part of a print or mail job.”
---Mark Maragni
Vice President, Sales
Compart North America Inc.
Eastman Kodak Company
This is the year that we bring some great extensions to our inkjet and electrophotographic print solutions to market. Watch our press releases and ‘McGrew's Communicating with Color’ column here at OutputLinks.com for major announcements.”
---Pat McGrew, EDP
Data Center & Transaction Segment Evangelist
Eastman Kodak Company
“GMC hopes to introduce a group of products in 2008 that allow users the ability to monitor, maintain and track applications through their internal systems and processes. As a result, users can enjoy a collaborative environment to better control their messaging and brands, as well as measure the results of their marketing campaign efforts.”
---Jeffrey DeVoyd
Vice President, Technology and Product Marketing
GMC Software Technology
Megaspirea
“Megaspirea will continue to lead the print/mail industry toward greater process efficiency and better response rates by introducing a sheet-fed version of the Mailliner system that will enable small volume mailers to create envelopes ‘on the fly’ with personally targeted variable data messages directly on the face of the envelope. Transpromo mailings will be more effective than ever before; the system will also enable ‘hybrid’ mail by eliminating the need for pre-branded envelopes. Mail never looked as good as it will once high-quality digital print meets dynamic envelope creation.”
--- Clare Woodman
President and COO
Megaspirea
Océ North America, Production Printing Systems
“Océ will extend our leadership in the market by enhancing our product portfolio further. Our product portfolio will evolve as we introduce new solutions to help customers operate with maximum efficiency, productivity and effectiveness. Upgradeability and a clear migration path will remain important factors in what Océ brings to the market in 2008. This philosophy has differentiated Océ in the past, and our intention is to continue this course. We understand how important it is to our customers. Also, enhancements to our workflow offering through Océ PRISMA software will further differentiate Océ in the marketplace.”
---Guy Broadhurst
Vice President, Product Marketing
Océ North America, Production Printing Systems
Rochester Software Associates, Inc.
“RSA will be introducing several enhancements to several product offerings in 2008. Thanks to numerous new features, WebCRD, RSA's award-winning Portal to the Print Center, will be looking to repeat our 2007 Best of Show award at OnDemand. We also are enhancing QDirect.SCAN, RSA's unique Scan to Printshop solution, to support more Multi-Function Devices. Finally, PDF Pro, RSA's add-on to the popular M.I.S. Print legacy transform solution, is being updated to comply with the PDF/A ISO standard for long-term archival.”
---Tim Kelly
Sr. Vice President
Rochester Software Associates, Inc.
Scroll up for part one and part two of this series.
Thank you to all of our panelists featured in this three-part series:
--- Christy Hubbard, senior product manager, LiveCycle Enterprise Suite, Adobe Systems Inc.
---Mary Ann Bennett, president and CEO, The Bennett Group, Inc.
--- Marv Isles, CEO, Böwe Bell + Howell
---Mark Maragni, vice president, sales, Compart North America Inc.
---Pat McGrew, EDP, data center and transaction segment evangelist, Eastman Kodak Company
---Jeffrey DeVoyd, vice president, technology and product marketing, GMC Software Technology
---Clare Woodman, president and COO, Megaspirea
---Guy Broadhurst, vice president, product marketing, Océ North America, Production Printing Systems
---Patrick Brand, president, Document Factory Solutions, Pitney Bowes
---Maria Wooldridge, Senior Product Manager, RISO Inc.
---Tim Kelly, Sr. Vice President, Rochester Software Associates, Inc.
To visit these and other leading HVTO vendors visit the OutputLinks eExhibit Hall >>>>