Feb 19, 2008
Elizabeth Gooding to ‘Make a Statement’ at
2008 NAVA Marketing Conference
OutputLinks Woman of Distinction Presenting Paper on
“Using Your Statements as a Tool for Marketing to Advisors and Clients,” February 25 at The La Quinta Resort & Spa
Looking to produce annuity statements that foster new-business conversations between advisers and investors? Going to the NAVA Marketing Conference? Then be sure to attend Elizabeth Gooding’s session on “Using Your Statements as a Tool for Marketing to Advisors and Clients!”
Gooding is an OutputLinks Woman of Distinction and works as President of Art Plus Technology and Chief Strategy Officer of NEPS, LLC. Presenting alongside Kerry Guerkink of Securian/Minnesota Life, she will discuss current industry research into annuity statement content, as well as lessons learned in other industries about measuring the value of good statement design and deployment. Attendees will gain detailed insight into the most commonly-provided statement content, variations in presentation, and proven methods for tailoring statements to meet the needs of agents and investors.
This special session will take place at The La Quinta Resort & Spa in La Quinta, CA, at 10:15am and 11:30am on Monday, February 25. Additional information about the conference is available online at www.navanet.org.
ABOUT ART PLUS TECHNOLOGY
Art Plus Technology is a trusted provider of communications management strategy and expertise. A wholly-owned subsidiary of NEPS, LLC, the company originated the market for personalized transaction documents some 20 years ago; today, it helps the nation's most prestigious financial, insurance, and healthcare organizations design, develop, and deliver business communications that are simple, personal, clear, and effective. Additional information is available online at www.artplustechnology.com or by calling 617-646-4000.