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Pete Basiliere is Gartner’s research director for print markets and management, conducting research and providing insight on production print and mail systems and applications including best practices, market strategies and technology trends. Mr. Basiliere assists suppliers and end users with practical advice relating to Gartner's Automated Document Facility (ADF 2.0) and customer relationship management (CRM) printing concepts as well as production print and mail operations and security matters. He has spoken at numerous industry events including the On Demand Conference, the GATF Technology Alert Conference and Gartner’s Print and Imaging Summit.

Mr. Basiliere has 30 years of printing and direct mail experience in operations, engineering, customer service and purchasing management, having worked for Liberty Mutual Insurance Company, NEBS, PVA-EPVA, John Harland Company and others. The National Association for Print Leadership (NAPL) published his two books: Diversifying with Mail and Fulfillment Services: Unlocking Hidden Profit Potential and Successful Print Buying: A Guide to the Cost-Effective Procurement of Printing. Mr. Basiliere earned his BA at Bates College and MBA at The University of New Hampshire.
 
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Into the Breach – Again!

Pete Basiliere

Pete's Perspective

Print is a critical component of every company's customer communications. Print will not go away but will continue to evolve. "Pete's Perspective" column, by Gartner's Pete Basiliere, offers advice that enables high volume transaction output (HVTO) managers to ensure their operations remain a key, relevant element of customer communications campaigns.


Into the Breach – Again!


By Pete Basiliere, Gartner

One security breach of your HVTO operation is no laughing matter. Three within a year is unthinkable. Yet, as I warned before, it can happen to you!

Just last month, a Wisconsin State Department of Health and Family Services mailing produced by Electronic Data Systems Corp. exposed constituents’ Social Security numbers (SSNs) on the address labels of nearly 500,000 pieces of mail, some 260,000 of which were mailed before EDS noticed the problem and stopped the job. And two weeks later, the Wisconsin Department of Revenue acknowledged a 5,000 piece mailing to taxpayers had SSNs showing through the address window. Both security breaches occurred within thirteen months of a 171,000 Department of Revenue mailing produced by an outsourcer that also had taxpayer SSNs exposed.

I cannot stress strongly enough the very real possibility this could happen to any – to your – HVTO operation. These security breaches underscore the need for you to place equal emphasis on securing business and customer data — whether produced in-house or outsourced. Missing or ignored security best practices, poor document design and inadequate print/mail production tools will put your customers' data at risk and, therefore, jeopardize your company's reputation and business.

Sound document design, utilization of printers and inserters with intelligent scanning capabilities, and enforcement of quality and security assurance best practices minimize the opportunity for print and mail-related breaches. Here are three concrete steps you can take:

·         First, restrict the use of SSNs to highly protected and confidential applications that absolutely must use this identifier.

·         Second, implement and enforce sound document design practices to ensure confidential information will not appear in the address block, even when the form is misfolded.

·         Third, employ Automated Document Factory 2.0 software and hardware tools both in-house and at your suppliers’ facilities, as well as regular employee training on security best practices, in your operation.

As a manager, you appropriately focus on preventing high-tech attacks on your company’s IT infrastructure. However, poor process controls, human errors and equipment problems at an outsourcer as well as your internal operations may leave customers’ and constituents’ confidential information exposed to the theft. Regularly assess the security of print and mailroom operations, both internal and external, and implement the security best practices that will keep your company’s name – and possibly yours – out of the headlines.

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