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In This Section
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P.C. (Pat) McGrew, EDP is the Data Center & Transaction Segment Evangelist in the Graphic Communications Group at Eastman Kodak working worldwide to support the needs of customers involved in high-speed, data-driven customer communication. As the evangelist for TransPromo and other effective customer communication techniques she also works with the Kodak product groups and regions supporting solutions to enhance customer success. She is the co-author of 7 books covering information and multi-channel document delivery, and the author of research studies and articles covering business continuity, disaster recovery, print-and-mail innovations, compliance issues, document strategy auditing, and the worldwide statement printing markets.
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Is Your Staff Well Educated?
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Pat McGrewMcGrew's Communicating with Color
It's become like the elephant in the room or the gorilla in the elevator that no one wants to talk about. We know color is critical to good customer communication, but if we open up the discussion about how to use it effectively we quickly get into discussions about people, processes, and price tags. This column puts it all in perspective, with topics each month designed to help you guide the color discussion in your organization. We'll look at the right questions to ask and provide guidance on how to research the answers that are right for your organization.
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Doing more with less takes a well educated staff. Is yours up to the job?
By Pat McGrew, M-EDP, CMP, Kodak
As we look toward the promise of the next quarter most companies face the challenge of meeting marketing goals with limited resources. One of the most powerful solutions to limited resources is a well-educated staff. When there is a well-defined education plan that keeps everyone in the loop on options, possibilities, trends and competitive differentiation you have more to put on the table with existing and prospective customers.
This time of year the options for education are manifold, from conferences to dedicated education experiences, and sometimes both in the same venue. One of the conferences with multiple education opportunities is Xplor Global, which comes with opportunities to take advantage of the Pre-Conference Intensive Hosted by Madison Advisors and the world renowned Transaction Document Production School Hosted by acadami. If you take advantage of the acadami course you earn your Electronic Document Associate (EDA) certificate, the first step toward EDP (Electronic Document Professional) status.
And that is only part of the value. The rest comes in attending and participating in the Xplor Global Conference and the five education tracks designed to meet the needs for professionals working in every stage of integrated customer communication:
- STRATEGIZE: Communication Requirements in a Multi-Channel World Every organization that communicates with its constituents faces a challenging task in a world where customers select their messaging touch points. This track addresses the issues of selecting the best communication channels for your message and building an effective customer communication strategy.
- DESIGN: The Impact of Data and Design Prep To effectively communicate in today's environment you must be both relevant and respectful, while holding the customer's attention. This track focuses on how and when to use customer data, how to use data to inform design that works, and how to ensure it can be delivered in all of your communication channels.
- OPTIMIZE: Technology and Print Streams Beyond AFP, Metacode and PDF there are a variety of technologies and streams involved in customer communication today. Integrating QR and Scan codes is part of the story, but so is enhancing your monochrome print stream for color. This track focuses on how to optimize your technology tool kit and how to work most effectively with your data and print streams for multi-channel delivery.
- Transaction Document Production School Hosted by acadamiTM ADF and workflow management are critical components for efficient, cost-effective operations and to meet document security, auditability and regulatory requirements. This track focuses on real ADFs today - how organizations are implementing (and justifying) ADFs and workflow solutions using both traditional offerings and new smaller, streamlined opportunities.
- DELIVER: Delivery Options and Postal Considerations Communicating to your customers is more complex than ever. Some want paper, some want pixels. Some want SMS and others want it in every available channel. As their provider, you must support them all. This track focuses on current and evolving delivery options, and on how the changes in the postal systems worldwide impact delivery options.
So, if you are wondering how to take your business to the next level in challenging economic times, consider sending some of your staff to Xplor to learn best practices and exchange ideas. And, if you do take advantage of this great opportunity, don’t forget to build into your plan a way to share the experience! Consider running your own lunch and learn sessions to bring the whole crew up to speed on the market and best practices!
Pat McGrew, M-EDP, CMP is the data-driven communication evangelist at Kodak.
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