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McGrew's Communicating with Color
It's become like the elephant in the room or the gorilla in the elevator that no one wants to talk about. We know color is critical to good customer communication, but if we open up the discussion about how to use it effectively we quickly get into discussions about people, processes, and price tags. This column puts it all in perspective, with topics each month designed to help you guide the color discussion in your organization. We'll look at the right questions to ask and provide guidance on how to research the answers that are right for your organization.
Why an Under-Educated Staff is Dangerous Pat McGrew 4/18/2011
Is Your Staff Well Educated? Pat McGrew 3/14/2011
First Quarter Check-up Time! How Are You Doing? Pat McGrew 3/7/2011
It’s 2011! What’s Your Strategy? Pat McGrew 1/17/2011
What Did We Learn This Year About Communication with Color? Pat McGrew 12/13/2010
Interactive Print for the Holidays? Pat McGrew 11/15/2010
Interactivity and the Customer Communication Strategy Pat McGrew 10/18/2010
Accountability + Customer Communication Strategy Pat McGrew 9/13/2010
When You Need a Customer Communication Strategy Pat McGrew 8/16/2010
When TransPromo is a Bad Idea! Pat McGrew 6/14/2010
Thinking Multi-Channel and Integrated Pat McGrew 4/12/2010
Extend Your Marketing Budget with Inkjet Pat McGrew 3/15/2010
What’s Gained in Integrated Customer Communication? Pat McGrew 2/15/2010
What’s Lost in Paper Suppression? Pat McGrew 1/18/2010
Why Worry About Customer Notices? Pat McGrew 12/14/2009
Design Is for ALL Customer Communication! Pat McGrew 11/16/2009
What Makes Great Design? Pat McGrew 10/19/2009
Which is More Important: Data or Color? Pat McGrew 8/17/2009
Bill-Based Brand Management: Are You Doing It? Pat McGrew 7/13/2009
Who Owns Regulation Z Compliance? Pat McGrew 6/15/2009
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