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P.C. (Pat) McGrew, EDP is the Data Center & Transaction Segment Evangelist in the Graphic Communications Group at Eastman Kodak working worldwide to support the needs of customers involved in high-speed, data-driven customer communication. As the evangelist for TransPromo and other effective customer communication techniques she also works with the Kodak product groups and regions supporting solutions to enhance customer success. She is the co-author of 7 books covering information and multi-channel document delivery, and the author of research studies and articles covering business continuity, disaster recovery, print-and-mail innovations, compliance issues, document strategy auditing, and the worldwide statement printing markets.
 
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Pat McGrew

McGrew's Communicating with Color

It's become like the elephant in the room or the gorilla in the elevator that no one wants to talk about. We know color is critical to good customer communication, but if we open up the discussion about how to use it effectively we quickly get into discussions about people, processes, and price tags. This column puts it all in perspective, with topics each month designed to help you guide the color discussion in your organization. We'll look at the right questions to ask and provide guidance on how to research the answers that are right for your organization.

Current Articles

Why an Under-Educated Staff is Dangerous

Is Your Staff Well Educated?

First Quarter Check-up Time! How Are You Doing?

It’s 2011! What’s Your Strategy?

What Did We Learn This Year About Communication with Color?

Interactive Print for the Holidays?

Interactivity and the Customer Communication Strategy

Accountability + Customer Communication Strategy

When You Need a Customer Communication Strategy

When TransPromo is a Bad Idea!

Thinking Multi-Channel and Integrated

Extend Your Marketing Budget with Inkjet

What’s Gained in Integrated Customer Communication?

What’s Lost in Paper Suppression?

Why Worry About Customer Notices?

Design Is for ALL Customer Communication!

What Makes Great Design?

Which is More Important: Data or Color?

Bill-Based Brand Management: Are You Doing It?

Who Owns Regulation Z Compliance?

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