True Personalization the talk of On Demand

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Joe Barber is the Chief QR Officer of CodeZ QR, a division of COPI (Computer Output Print & Internet). Through both direct and reseller channels, COPI is a prime supplier of vendor independent 2D barcodes to the high volume transaction output industry. With extensive credentials in management and finance, Joe works with Global 1000 marketing and IT executives in developing profitable, results-focused programs utilizing QR codes as the launch point from physical documents to the mobile web. Joe’s evangelism of QR technology as a transpromo toolset includes enhancements to client dialogue, payment flow and cross media marketing.

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True Personalization the talk of On Demand

Joe Barber

QR in HVTO

QR in HVTO explores the role QR codes play in High Volume Transaction Output. QR codes are helping to transform the way companies communicate with their customers and prospective customers by providing a link from physical documents to the world wide web. In this forum we discuss industry leaders who are successfully deploying this technology and the rewards they are reaping. We also look into the future at solutions that are coming and how they will impact the High Volume Transaction Output industry. We welcome you to join the dialogue!

True Personalization the talk of On Demand

By Joe Barber, Chief QR Officer at the CodeZQR division of Computer Output Print & Internet (COPI)

While attending On Demand in Philadelphia last week I heard a lot of talk about personalized communications. Hardware vendors were touting how their digital printing technologies can deliver cost effective personalized communications, software companies were touting their ability to spice up 1:1 communications with personalized images and messaging, and research companies were touting surveys confirming the value of personalized communications to recipients.

In the course of these many conversations there was unanimous agreement that simply delivering people to a website that says “Welcome, Joe” does not cut it anymore. Personalization needs to go far beyond that to include images, messaging, and content that is targeted at a particular individual or a very small and homogenous demographic segment.

CodeZ QR is an incredibly powerful tool in this world of true personalization. The tremendous data capacity of a QR Code allows companies to encode many different pieces of demographic information into a QR Code. This demographic information can in turn be used to create very uniquely personalized web experiences for recipients responding to messaging in 1:1 communications.

By delivering them to a website containing messaging tailored to their specific interests marketers can improve the recipients experience in interacting with the company and significantly increase the probability of gaining additional mindshare and business with that recipient.

With this greater awareness of the value of personalization and the explosion of the mobile phone computing platform, CodeZ QR is the perfect tool for connecting people from their printed 1:1 communications pieces to a highly personalized highly relevant mobile web experience.

If you have seen some good examples of this new level of true personalization I would love to see them. Please email them to me at jb@CodeZQR.com.

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