QR Can Be Important Tool for Sustainability

By Joe Barber, Chief QR Officer at the CodeZQR division of Computer Output Print & Internet (COPI)

I have met with many of the largest and most prominent companies in the world and one thing consistent in all these conversations is their concern for sustainability.  Some have talked about their carbon foot print while others refer to their environmental impact but all are concerned with sustainability.

Regardless of your political affiliations or your personal beliefs on the validity of the science of global warming, it is undeniable that environmental impact is something that has resonance in the marketplace.  And most organizations are taking notice.

QR Codes represent one of those unique opportunities where being green can save you green.  And the payback can be very quick. Many green technologies require major investments in new technologies and infrastructure that can take years to recoup. 

For QR codes the financial investment to get started is minimal.  The real key is expending some creative thought to review your printed communications and determine what information can be repurposed to a web page.  Then you simply replace it in the printed document with a QR Code linking to the web page.

Now recipients have all the information they need and the organization has printed fewer pages to get it to them.  For the ever shrinking group of people who don’t use the web you can still have printed versions of the information available upon request.

For many major high volume output producers, the elimination of just 1 out of 100 printed pages each month would pay for the entire QR investment in the first month.

That is sustainability that pays!

Full story

Contact Joe Barber at JB@OutputLinks.com.

For Joe Barber’s complete QR Code blog >>>.