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Joe Barber is the Chief QR Officer of CodeZ QR, a division of COPI (Computer Output Print & Internet). Through both direct and reseller channels, COPI is a prime supplier of vendor independent 2D barcodes to the high volume transaction output industry. With extensive credentials in management and finance, Joe works with Global 1000 marketing and IT executives in developing profitable, results-focused programs utilizing QR codes as the launch point from physical documents to the mobile web. Joe’s evangelism of QR technology as a transpromo toolset includes enhancements to client dialogue, payment flow and cross media marketing.
 
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Texas City First To Go QR Crazy

Joe Barber

QR in HVTO

QR in HVTO explores the role QR codes play in High Volume Transaction Output. QR codes are helping to transform the way companies communicate with their customers and prospective customers by providing a link from physical documents to the world wide web. In this forum we discuss industry leaders who are successfully deploying this technology and the rewards they are reaping. We also look into the future at solutions that are coming and how they will impact the High Volume Transaction Output industry. We welcome you to join the dialogue!

  

Texas City First To Go QR Crazy

 

By Joe Barber, Chief QR Officer at the CodeZQR division of Computer Output Print & Internet (COPI)

 

The City of Manor, Texas, a small town located just east of Austin, has become one of the first cities in the country to deploy QR Codes on a wide scale.  The city started off by putting the codes around town at local historic sites to create an interactive walking tour for visitors.

 

They have since expanded the program to put them up at construction sites to provide project information, on business cards, at city parks, and on a cake at a civic celebration.  They can also be found on the all of the major city buildings including the courthouse and school to provide information for that specific location.

 

It is not uncommon for us to hear about big cities being on the cutting edge of technology but it is rare that a city the size of Manor is on the cutting edge.  However, with the price tag for the entire project being under $500 this was a great way for Manor and other small cities to appeal to tech savy citizens and visitors without breaking the bank. 

 

For its efforts, Manor was awarded the 2008 Award for Most Innovative Use of Technology in Texas by the Center for Digital government.  It has also received the most publicity that I can remember since the movie “What’s Eating Gilbert Grapes” was filmed there several years ago.

 

As a lifelong Texan and one who has driven through Manor many times on my travels from Houston to Austin I would have never envisioned Manor as a technology leader.

 

Now I can’t wait to stop in Manor on my next trip to Austin to check all this out and take the walking tour.  Look for a post on that trip soon.

 

Full story

 

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