TransPromo Summit
August 13 - 14, 2008
Hilton New York
New York, NY
Today's consumers are bombarded with thousands of promotional messages on a daily basis, from television or radio ads and out-of-home advertising to e-mails and Web ads. Marketers face the challenge of getting their messages out in a way that breaks through this clutter and encourages desired behaviors in recipients.
Marketing executives have never been under more pressure to deliver a return on their marketing investment. They are looking for measurable multi-channel marketing communications tools that will deliver business results. With increasing economic pressures, it is time for marketers to use a tried and true communications medium--transactional documents--in new and different ways to ensure that their messages are noticed. This means of communications is called transpromotional--or TransPromo--communications.
During the 2-day event you will explore the true facts on strategies applied by some of the highest senior level professionals in this marketplace. By offering well designed case studies, attendees will sharpen skills for critical thinking, enhance discussion abilities, and gain the right tools to ask the right questions and ensure successful implementation. TransPromo has the potential of bringing the concepts of the brand, ROI, and relevance into a single communication vehicle that meets the needs of the marketing executive.
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