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George Linkletter is a marketing consultant and business journalist with nearly 30 yearsof experience. He specializes in customer messaging and has profiled more than 100 HVTO centers. George has consulted with some of the nations leading technology, messaging and consumer products companies, including IBM, Pitney Bowes, Western Union, Pepsi and B.A.T. Industries. His articles have appeared in Document, Mail, MailingSystems Technology, Office Solutions and New England Printer and Publisher.
 
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George Linkletter

Linking With Customers

Linking with Customers is a column that focuses on how organizations use strategy and technology in the messaging process to bolster sales, lower costs and forge stronger bonds with customers.

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