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Guy Broadhurst has worked for computer and printing systems technology companies for more than 25 years. Guy is currently Senior Director, Product Marketing, at Océ North America, Inc. He is responsible for the strategic planning, marketing, sales support, for all VarioStream and VarioPrint products, media development, and Pre- and Post-processing alliances.

 
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Columnist

Guy Broadhurst

The Broadhurst Report

The Broadhurst Report looks at the big picture of a changing industry and also drills into the nuances and subtle dynamics of the converging elements of transactional, direct mail and commercial print. The column suggests ways print providers must think about their businesses if they are to survive, and even thrive, in a volatile industry.

Current Articles

There Are Barcodes and Then There Are Barcodes!

Don't Let the News Get you Down

Thoughts for Years Old and New

Retirement… or Lack Thereof!

It's Hurricane Season. . . in Many Ways!

The Broadhurst Report: The Right Solutions at the Right Time

What Drives TCO? Who Pays the Price?

The drupa Caveat

The Role of Continuous Investment

The Importance of Thinking Differently

Broadhurst Report: The Role of Marketing

Was it Hype or Hearsay?

Trans-Promo to Go

Are You a Responsible Parent?

The Broadhurst Report: The New Technology Option List

Knowledge, Relationship and Commitment

Listening to the Customer

Printing and the Environment

A Bargain for the New Year

Pushing the Envelope - The route to continued success in the business of mail

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