Mary Ann Bennett is the President and CEO of The Bennett Group, Inc., and founder of the Mailing Training Institute located in Rochester, NY. She has over 30 years of experience focused on education, production and marketing for the mailing and print industries. She is nationally recognized as an expert on USPS postal automation; is a frequent speaker at direct marketing conventions and communication forums and a frequen t contributor to national publications whose reader base includes the mailing and print industries. The charter of her firm is to take mailing industry-related educational and training materials to new and exciting levels of access and availability.
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Economics of Automated Mail
How to use USPS automation efficiently and produce better mail cost-effectively is a challenge that faces all businesses large and small. Key to those efforts is taking advantage of USPS automation programs, including presorting, barcoding and claiming more of the 3,000+ postage discounts available in the current rate structure.
In these columns, you will discover the tools to cut postage up to 50%, experience faster mail delivery, increase response rates, reduce your undeliverables, maximize mailpiece design, manage your databases, reduce internal production costs by utilizing mailing software and hardware more efficiently, generate profits with VDP and much more.
Look Inside Your Mailbox and Join the CrowdMary Ann Bennett 11/27/2007 12:42:00 PM
Postal Point of View for Mail Piece DesignMary Ann Bennett 10/23/2007 1:29:00 PM
Automated Mail----How It All BeganMary Ann Bennett 10/9/2007 10:38:00 AM
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