Barbara A. Pellow is Group Director – InfoTrends. Barbara recently assumed responsibility for the development and delivery of two new services at InfoTrends specifically focused on the evolution of the Graphic Communications Market – The Business Development Service and the Custom Communications Service. Pellow has served in a number of roles, including the Chief Marketing Officer of Kodak’s Graphic Communications Group. In this role, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence, and advertising strategy. She was an active participant in developing business strategies and helping to define the group’s go-to-market organizational structure.
Prior to joining Kodak, Pellow was the Gannett Chair in Integrated Publishing Sciences at the Rochester Institute of Technology (RIT) School of Printing Management and Sciences (SPMS). She has also held senior marketing roles at IKON Office Solutions, InfoTrends, Xerox, and IBM.