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Elixir at High Volume

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Denise Davert is Vice President of Marketing of Ventura-based Elixir Technologies Corporation. She is an OutputLinks columnist and authors the Elixir Occasional Tuesday Tip, a (nearly!) weekly email providing an idea, tip, or other information that might be of interest to readers in document design, production, and archival. To register for Elixir's Occasional Tuesday Tip or to learn more about Elixir: www.elixir.com
 
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Columnist

Denise Davert

Elixir at High Volume

Elixir at High Volume looks at how to maximize the value of today’s documents and online communications. This column is a mix of industry perspective, marketing expertise and general tips. It endeavors to address everyone who contributes to the process of distributing effective communications, as well as presenting customers’ views on what works and why.

Current Articles

Customer Communications: Is Print Still Valuable? Are You Kidding?

A Case Study in Right Sourcing, by Elixir Technologies

Choosing Between Lead Generation and PR

Ad Dollars Drop, Boosts Transpromo Value

Why Customers Still Want (Need) the Paper Document

80/20 Rule for Transpromo– It’s Not All or Nothing

Act on the Customer’s Total Experience

Top Down Approach to Improving Document-Centric Processes

Increase Transpromo ROI with Distributed Document Editing

Transpromo Gets a Name (and What That Signals)

Want More Data for Targeted Documents? Let Customers Help!

“Insert Name Here” vs. “Relevant” vs.” Targeted”

Challenging Economic Times Call for Transpromo Techniques

Transpromo Is an Opportunity, Not a Promise

Transpromo Opportunities: Going Beyond the Monthly Statement

Anatomy of Transpromo

Keeping Customers in the Loop Pays Off

Transpromo – Make First Impressions Count!

Variable Data Publishing is Green – Including Paper

Marketing Messages Should be Heard (and not just seen)

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