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Elixir at High Volume
Elixir at High Volume looks at how to maximize the value of today’s documents and online communications. This column is a mix of industry perspective, marketing expertise and general tips. It endeavors to address everyone who contributes to the process of distributing effective communications, as well as presenting customers’ views on what works and why.
Customer Communications: Is Print Still Valuable? Are You Kidding? Denise Davert 1/5/2012
A Case Study in Right Sourcing, by Elixir Technologies Denise Davert 10/10/2011
Choosing Between Lead Generation and PR Denise Davert 7/13/2009
Ad Dollars Drop, Boosts Transpromo Value Denise Davert 6/15/2009
Why Customers Still Want (Need) the Paper Document Denise Davert 5/18/2009
80/20 Rule for Transpromo– It’s Not All or Nothing Denise Davert 4/13/2009
Act on the Customer’s Total Experience Denise Davert 3/23/2009
Top Down Approach to Improving Document-Centric Processes Denise Davert 2/23/2009
Increase Transpromo ROI with Distributed Document Editing Denise Davert 1/26/2009
Transpromo Gets a Name (and What That Signals) Denise Davert 1/12/2009
Want More Data for Targeted Documents? Let Customers Help! Denise Davert 12/8/2008
“Insert Name Here” vs. “Relevant” vs.” Targeted” Denise Davert 11/24/2008
Challenging Economic Times Call for Transpromo Techniques Denise Davert 11/10/2008
Transpromo Is an Opportunity, Not a Promise Denise Davert 10/13/2008
Transpromo Opportunities: Going Beyond the Monthly Statement Denise Davert 9/22/2008
Anatomy of Transpromo Denise Davert 9/8/2008
Keeping Customers in the Loop Pays Off Denise Davert 8/22/2008
Transpromo – Make First Impressions Count! Denise Davert 8/8/2008
Variable Data Publishing is Green – Including Paper Denise Davert 7/22/2008
Marketing Messages Should be Heard (and not just seen) Denise Davert 7/8/2008
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