OutputLinks columnists are leading HVTO experts. Our columnists regularly publish insights and thought leadership on the latest management and technical topics related to rapidly changing HVTO industry.
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Leveraging Location… Delivering Results Barb Pellow 8/23/2010
When You Need a Customer Communication Strategy Pat McGrew 8/16/2010
City of the Big Shoulders Scott Gerschwer 8/9/2010
Making Customers Happy, One at a Time George Linkletter 8/9/2010
The New Challenge for Marketers: Getting Interactive Scott Gerschwer 8/2/2010
Location, Location, Location! Barb Pellow 7/26/2010
Multichannel Multiplied: Netflix and the Decline of Printed Communications Pete Basiliere 6/21/2010
When TransPromo is a Bad Idea! Pat McGrew 6/14/2010
The Future of Transactions – Printed and Electronic Barb Pellow 6/7/2010
CodeZ QR Licensee Snags New Opportunity In 24 Hours Joe Barber 6/7/2010
Increase Those "Mail Moments" Scott Gerschwer 6/1/2010
Measure Up! - The Marketing Discipline Barb Pellow 5/10/2010
Collaborative Publishing Emerges as the Hottest Marketing Tool Scott Gerschwer 5/10/2010
Thinking Multi-Channel and Integrated Pat McGrew 4/12/2010
The Future of Digital Print Production is One Pass Pete Basiliere 4/12/2010
The Conversation: Mailing It In Scott Gerschwer 4/12/2010
The NBA… Taking a Shot with QR Codes Barb Pellow 4/5/2010
The Impact of Mail - Easily George Linkletter 4/5/2010
The Stars Align for QR Codes Barb Pellow 3/15/2010
Extend Your Marketing Budget with Inkjet Pat McGrew 3/15/2010
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